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ITC Industry News Bulletin #34

Posted on 21/01/2016 by
In this week's airline, travel and tourism news, Tourism New Zealand celebrates a huge social media milestone, Air New Zealand impresses its customers with great coffee and much more.

In this week’s airline, travel and tourism news, Tourism New Zealand celebrates a huge social media milestone, Air New Zealand impresses its customers with great coffee and much more.

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Social Media

TNZ exceeds staggering 2.25 million social media fans!

Tourism New Zealand is doing an amazing job of marketing our beautiful country on social media. The organisation has just surpassed 2.25 million fans, with 2 million ‘likes’ on Facebook and 253,000 followers on Instagram.

“To put it into context, our 2 million Facebook followers put us in the top 10 NZ Facebook pages – right up there with the All Blacks!” said director of marketing Andrew Fraser.

Mr Fraser said Tourism New Zealand is leveraging these channels to market NZ as a great destination to both prospective travellers and those currently visiting.

“The beauty of social media is that it enables us to engage with individuals at different stages of the holiday cycle, be it during planning or while they are here, and tailor our activity to fit with their changing requirements,” he said.

He added that he’s looking forward to seeing the organisation’s social media presence expand even further in 2016.

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ITC Industry News Bulletin #31

Posted on 17/12/2015 by
In this week's airline, travel and tourism news, luxury tourism spend is on the rise and Air New Zealand launches a new initiative to benefit school children.

In this week’s airline, travel and tourism news, luxury tourism spend is on the rise and Air New Zealand launches a new initiative to benefit school children.

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Luxury spending in NZ on the increase

NZ Luxury Lodge data confirms strong sector growth

According to new data from members of Luxury Lodges of New Zealand, spending on luxury accommodation increased between April and September of this year.

Director of Trade, PR and Major Events at Tourism New Zealand, Rene de Monchy, said it was great to see the luxury sector was performing well.

“Seeing such strong growth in the industry over winter is absolutely fantastic and proof that the sector is progressing as strongly as we thought,” Mr de Monchy said.

He added that targeting luxury travellers has been a key focus for Tourism New Zealand this year.

“The results follow significant work from our premium sector team… Since 1 July the premium team have attended six major international trade events, hosted six famils and four media files in New Zealand, and we have a full calendar of activity planned for the coming six months.”

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ITC Industry News Bulletin #29

Posted on 03/12/2015 by
In this week's airline, travel and tourism news, Air New Zealand is dominating headlines after securing another award and touching down in Buenos Aires.

This week’s top news stories from the airline, travel and tourism industry.

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Air New Zealand plane - Flickr

Air New Zealand named Airline of the Year for third year running

New Zealand’s national airline has once again been recognised for world-class excellence. Air New Zealand has been named Airline of the Year by AirlineRatings.com for the third year in a row.

AirlineRatings.com is a website which rates and reviews aviation products and safety systems. Editor-in-Chief Geoffrey Thomas believes Air New Zealand’s commitment to its staff is one reason why the airline continues to outperform competitors.

“Air New Zealand’s focus on its staff has resulted in outstanding performance right across the airline at every touch point and the airline’s innovation continues to impress, including the recently launched tracking of unaccompanied children,” says Mr Thomas.

“Given Air New Zealand’s location and the country size, its performance is stunning,” he added.

Over 430 airlines were rated by AirlineRatings.com as part of the judging process.

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ITC Industry News Bulletin #28

Posted on 26/11/2015 by
In this week's airline, travel and tourism news, a Tourism New Zealand marketing campaign is performing exceptionally well, Air New Zealand's 7th anniversary exhibition comes to Auckland and more.

In this week’s airline, travel and tourism news, a Tourism New Zealand marketing campaign is performing exceptionally well, Air New Zealand’s 7th anniversary exhibition comes to Auckland and more.

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Lake Gunn New Zealand - Flickr

New campaign ad rating higher than 100% Middle-earth

A new Tourism New Zealand marketing campaign, ‘Every Day a Different Journey’, is performing exceptionally well. Launched in July, the campaign’s TVC is currently rating higher than previous middle-earth ads in Australia, China, USA, UK, Germany and Japan.

According to an evaluation undertaken in October, the ad is rating at an average of 77 per cent, whereas middle-earth ads rated an average of 64 per cent.

Director of Marketing at Tourism New Zealand, Andrew Fraser, said it was a “massive challenge” to follow the success of the middle-earth campaign, so he’s pleased to see the new approach is working.

“These results show that our idea of presenting a visit to New Zealand as a series of interlinking, spectacular experiences within relatively easy reach is an absolute winner. It’s great news,” Mr Fraser said.

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ITC Industry News Bulletin #27

Posted on 19/11/2015 by
In this week's airline, travel and tourism news, Air New Zealand announces new flights to Vietnam and New Zealand could be on the road to securing the title of 'World's Best Country' for the fourth year in a row.

In this week’s airline, travel and tourism news, Air New Zealand announces new flights to Vietnam and New Zealand could be on the road to securing the title of ‘World’s Best Country’ for the fourth year in a row.

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Ho Chi Minh City Hall - Vietnam

Air New Zealand to fly direct to Vietnam

In case you missed the exciting announcement late last week, Air New Zealand is set to start flying direct to Vietnam. The airline is launching a seasonal service between Auckland and Ho Chi Minh City from June to October next year. Flying three days a week, the flight time will be approximately 11 hours.

Air New Zealand chief executive Christopher Luxon says the new service “provides the ideal gateway” for Kiwis to experience Vietnam’s myriad attractions.

“Vietnam is an increasingly popular leisure destination with the number of Kiwis visiting the country up about 20 percent in the past year,” Mr Luxon said in a statement.

“It’s a holiday spot that has huge appeal and we’re confident that by offering a direct service even more Kiwis will be keen to explore it.”

Mr Luxon added that the direct flight will also make it easier for Vietnamese travellers to visit New Zealand.

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ITC Industry News Bulletin #25

Posted on 05/11/2015 by
In this week's airline, travel and tourism news, New Zealand's Great Walks are launched on Google Maps, the TIA supports a review of tertiary education, Air NZ wins another top award and much more.

In this week’s airline, travel and tourism news, New Zealand’s Great Walks are launched on Google Maps, the TIA supports a review of tertiary education, Air NZ wins another top award and much more.

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View from Routeburn Track

New Zealand’s Great Walks launch on Google Maps

360 degree views of New Zealand’s Great Walks are now available on Google Maps, including popular tracks such as the Abel Tasman and Routeburn.

The imagery was captured by the Google Street View Trekker, a backpack with more than 300 cameras which take photos every few seconds.

Ross Young, spokesman for Google New Zealand, said the addition of the Great Walks to Google Maps is likely to do wonders for tourism.

“Immersive technology experiences like these give international tourists the chance to see first-hand how stunning our country is before they travel,” says Ross.

“This is a great example of business and government working together to use technology and the internet to tell New Zealand’s story to the world.”

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ITC Industry News Bulletin #24

Posted on 29/10/2015 by
In this week's industry news, tourism nearly topples dairy as the top export earner and Waiheke Island is voted as one of the world's must-visit destinations for 2016, plus much more.

In this week’s industry news, tourism comes closer to toppling dairy as NZ’s top export earner and Waiheke Island is voted as one of the world’s must-visit destinations for 2016, plus much more.

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Oneroa Waiheke Island

Waiheke Island world’s fifth best region: Lonely Planet

Lonely Planet has named Waiheke Island as the fifth best place to visit in 2016 – an accolade that is expected to attract thousands of tourists to the island’s beautiful shores.

According to Lonely Planet’s marketing director, Chris Zeiher, Waiheke was chosen for its gorgeous natural beauty and abundance of tourism activities.

The island is “a utopia of secret coves, beautiful beaches, rolling vineyards, luxury lodges and bohemian sensibilities,” Mr Zeiher said in a statement announcing the list.

“In 2016 Waiheke Island is welcoming the world to sample from its abundant offerings and inviting all visitors to fall under its spell,” he added.

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ITC Industry News Bulletin #22

Posted on 15/10/2015 by
In this week's Industry News Bulletin, we take a look at tourism in the South Island, with both Queenstown and Christchurch experiencing growth and forecasting a busy summer season.

In this week’s Industry News Bulletin, we take a look at tourism in the South Island, with both Queenstown and Christchurch experiencing growth and forecasting a busy summer season.

TOP STORIES

Christchurch City

Christchurch CBD Awakens

As construction projects inch closer to completion and companies begin to return to the CBD, the Christchurch business community is enjoying ‘a renewed sense of optimism’, the New Zealand Herald reports.

In this in-depth feature article, the Herald interviews a series of Christchurch businesspeople about the current climate, five years after the 2010 earthquake.

Canterbury Employers’ Chamber of Commerce general manager Leeann Watson told the Herald that businesses are now beginning to return to the CBD.

“All businesses had to move out of the central city because it was closed down for a considerable amount of time, so they didn’t have any choice but to go and set up elsewhere,” Ms Watson said.

“What we’re seeing now is those businesses have come back and are coming back.”

Christchurch’s regeneration is a positive sign for the tourism industry, with more people visiting the Garden City each year. Christchurch and Canterbury Tourism chief executive Tim Hunter is expecting this summer to be another busy season.

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ITC Industry News Bulletin #21

Posted on 08/10/2015 by
Air New Zealand dominates headlines this week, reporting strong growth and winning national recognition at the Tourism Industry Awards.

Air New Zealand dominates headlines this week, reporting strong growth and winning national recognition at the Tourism Industry Awards.

TOP STORIES

Air New Zealand

Air NZ in its best ever shape

According to businessman Mark Lister, the head of private wealth research at Craigs Investment Partners, Air New Zealand is currently faring extremely well, despite increased competition, capacity increases and other challenges.

“There’s a lot of things that have just gone their way, in terms of fuel prices, tourism trends and the domestic economy,” Mr Lister told the New Zealand Herald.

“But they’ve also made some great progress themselves among the things they can control in terms of fine-tuning routes and making sure they’ve got capacity where they need it, improving the fleet and doing what they can about competition.”

Air New Zealand held its AGM in Auckland yesterday afternoon (Wednesday October 7) and is forecasting strong growth over the next 12 months.

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ITC Industry News Bulletin #20

Posted on 01/10/2015 by
In this week's ITC Industry News Bulletin, the TIA commit to tackling challenges as the tourism industry grows, a Chinese celebrity fronts a new safe driving campaign and much more

In this week’s ITC Industry News Bulletin, the TIA commit to tackling challenges as the tourism industry grows, a Chinese celebrity fronts a new safe driving campaign and much more

TOP STORIES

Wellington_NZ-cablecar-topview

TIA: the pressures of tourism growth – riding the wave

The Tourism Industry Association (TIA) is committed to ironing out challenges as the nation ‘rides the wave’ of a huge tourism boom. In a statement released this morning (October 1), TIA chief executive Chris Roberts said the industry’s challenges will be a key agenda point at the TIA National Tourism Summit in Wellington this November.

“With growth come pressures. How can we successfully host thousands more visitors, spread them around the country and make sure they don’t all want to come in summer? How can we protect our natural environment and keep the goodwill of Kiwis? Where will the infrastructure investment come from? Can we attract the right staff? And how can we ensure we consistently deliver world class visitor experiences?” Mr Roberts said.

These challenges are likely to be on many people’s minds as we progress into this next period of growth, just ahead of what looks to be another record summer. The TIA Summit intends to generate discussion around these important issues. Registrations are now open for the event, to be held on Thursday 19 November.

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