Posts Tagged ‘Industry News Bulletin’
A new Tourism New Zealand marketing campaign, ‘Every Day a Different Journey’, is performing exceptionally well. Launched in July, the campaign’s TVC is currently rating higher than previous middle-earth ads in Australia, China, USA, UK, Germany and Japan.
According to an evaluation undertaken in October, the ad is rating at an average of 77 per cent, whereas middle-earth ads rated an average of 64 per cent.
Director of Marketing at Tourism New Zealand, Andrew Fraser, said it was a “massive challenge” to follow the success of the middle-earth campaign, so he’s pleased to see the new approach is working.
“These results show that our idea of presenting a visit to New Zealand as a series of interlinking, spectacular experiences within relatively easy reach is an absolute winner. It’s great news,” Mr Fraser said.News | Tagged Air New Zealand, Auckland Museum, Industry News Bulletin, Jetstar, Tourism New Zealand | Leave a reply