International Travel College

Stay up to date

Check out the ITC Blog
Follow us on:

Posts Tagged ‘Industry News Bulletin’

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 101 other subscribers

Like ITC on Facebook

ITC Industry News Bulletin #28

Posted on 26/11/2015 by
In this week's airline, travel and tourism news, a Tourism New Zealand marketing campaign is performing exceptionally well, Air New Zealand's 7th anniversary exhibition comes to Auckland and more.

In this week’s airline, travel and tourism news, a Tourism New Zealand marketing campaign is performing exceptionally well, Air New Zealand’s 7th anniversary exhibition comes to Auckland and more.

TOP STORIES

Lake Gunn New Zealand - Flickr

New campaign ad rating higher than 100% Middle-earth

A new Tourism New Zealand marketing campaign, ‘Every Day a Different Journey’, is performing exceptionally well. Launched in July, the campaign’s TVC is currently rating higher than previous middle-earth ads in Australia, China, USA, UK, Germany and Japan.

According to an evaluation undertaken in October, the ad is rating at an average of 77 per cent, whereas middle-earth ads rated an average of 64 per cent.

Director of Marketing at Tourism New Zealand, Andrew Fraser, said it was a “massive challenge” to follow the success of the middle-earth campaign, so he’s pleased to see the new approach is working.

“These results show that our idea of presenting a visit to New Zealand as a series of interlinking, spectacular experiences within relatively easy reach is an absolute winner. It’s great news,” Mr Fraser said.

(more…)

Posted in News | Tagged , , , , | Leave a reply