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ITC named finalist in NZ Social Media Awards

10 August 2017

Staff at the International Travel College are overjoyed to be finalists in the New Zealand Social Media Awards.

The International Travel College of New Zealand (ITC) has been recognised for its outstanding social media efforts by the New Zealand Social Media Awards (#NZSMA).

ITC is a finalist in the International category for its social media campaigns focused on export markets.

“We have used some innovative campaigns and methods to reach international students, and it’s fantastic to be recognised for our creativity in this area,” says ITC Marketing Director Claire Huxley.

“Social media has always been a core piece of our marketing strategy at the College. Internationally, we use it to connect with potential students and enter markets where we have no or limited presence. We used a series of campaigns and targeting methods to reach these students and spread the word about our qualifications.”

The ITC Facebook page has over 100,000 likes and excellent engagement levels. ITC also has a strong presence on Instagram and Twitter.

“Social media allows us to connect directly with students who have a genuine passion for the tourism industry and a desire to pursue a tourism career,” says Claire.

“It’s an incredible tool that we leverage to inform students about their career choices and generate enrolments for the College.”

ITC is joined by four other finalists in the International category: ANZ, How To Dad, JUCY/Visit Noosa, and Taste New Zealand.

“We’re honoured to feature alongside such iconic New Zealand businesses and we look forward to seeing who comes out on top!” says Claire.

Winners will be announced at an awards event on August 23 at Shed 10 in downtown Auckland.

For a full list of finalists, please visit https://nzsma.nz/finalists.

– Ends –

For further comment please contact ITC Marketing Director Claire Huxley: claireh@itc.co.nz

Media Releases Archive

2017
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20 scholarships up for grabs at leading travel and tourism college

2016
ITC collaborates with SIT on new tourism pathway
ITC-NorthTec Partnership brings top tourism courses to Northland
ITC and Mai Chen encourage cultural competence in NZ tourism
8 high school students awarded scholarships to study tourism at ITC

2015
ITC forgoes staff Christmas party to donate $5,000 to Auckland City Mission
ITC Graduates Fulfil Disney Dream
Four amazing tutors celebrate 10 years at ITC
Applications for ITC 2016 scholarships are now open
Hundreds of guests turn out at the ITC 2015 Graduation
ITC catering for vocational pathways in schools
ITC launches Industry News Bulletin
ITC students accepted into Disney World Cultural Exchange Program
ITC becomes corporate member of NZAL
ITC welcomes 2015 scholarship winners to campus

2014
ITC student scores highest mark in NZ for IATA qualification
ITC Tutor Sio Alatini among top tourism scholars in New Zealand
ITC Wins Excellence in Customer Service Award!
ITC Ready to Launch ITC Online Training
ITC offers diploma qualification to Botany students
ITC Scholarship Winners Announced!

2013
“An Excellent Match” – ITC’s new partnership with Sterling Business College
Top IATA performer again at ITC
ITC gives Northland students a taste of the action
ITC accepted as one of the best by Quality Education
Graduation 2013 – a night of fireworks and magic
ITC 2014 scholarships are open now
ITC finalist in Auckland Export Awards
ITC students get TRENZ experience
ITC provides support for international student success
ITC 2013 scholarship winner announced

2012
Hard work and industry connections pay off for ITC student
ITC takes scholarships to the world wide web
ITC Excellence in Service Finalist
ITC student Lisa Kaihau lands her dream job
The right attitude shines through at ITC’s graduation
International Travel College gives a bellyful
ITC students welcome international counterparts
ITC scholarships reward passion and determination
ITC students dive right in

2011
ITC continues business award success
ITC proud to sponsor student charity
ITC nominated for further business award
ITC’s Business Awards Win
Cristina a top performer at ITC
ITC nominated for two business awards
ITC gets global
Kia Ora from ITC students @ International Student Welcome!
ITC in Top Ten

2010
Getting off to a great start
Innovation Key to ITC’s Success