ITC Industry News Bulletin #29

This week’s top news stories from the airline, travel and tourism industry.

TOP STORIES

Air New Zealand named Airline of the Year for third year running

New Zealand’s national airline has once again been recognised for world-class excellence. Air New Zealand has been named Airline of the Year by AirlineRatings.com for the third year in a row.

AirlineRatings.com is a website which rates and reviews aviation products and safety systems. Editor-in-Chief Geoffrey Thomas believes Air New Zealand’s commitment to its staff is one reason why the airline continues to outperform competitors.

“Air New Zealand’s focus on its staff has resulted in outstanding performance right across the airline at every touch point and the airline’s innovation continues to impress, including the recently launched tracking of unaccompanied children,” says Mr Thomas.

“Given Air New Zealand’s location and the country size, its performance is stunning,” he added.

Over 430 airlines were rated by AirlineRatings.com as part of the judging process.

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ITC Industry News Bulletin #28

In this week’s airline, travel and tourism news, a Tourism New Zealand marketing campaign is performing exceptionally well, Air New Zealand’s 7th anniversary exhibition comes to Auckland and more.

TOP STORIES

New campaign ad rating higher than 100% Middle-earth

A new Tourism New Zealand marketing campaign, ‘Every Day a Different Journey’, is performing exceptionally well. Launched in July, the campaign’s TVC is currently rating higher than previous middle-earth ads in Australia, China, USA, UK, Germany and Japan.

According to an evaluation undertaken in October, the ad is rating at an average of 77 per cent, whereas middle-earth ads rated an average of 64 per cent.

Director of Marketing at Tourism New Zealand, Andrew Fraser, said it was a “massive challenge” to follow the success of the middle-earth campaign, so he’s pleased to see the new approach is working.

“These results show that our idea of presenting a visit to New Zealand as a series of interlinking, spectacular experiences within relatively easy reach is an absolute winner. It’s great news,” Mr Fraser said.

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ITC Industry News Bulletin #24

In this week’s industry news, tourism comes closer to toppling dairy as NZ’s top export earner and Waiheke Island is voted as one of the world’s must-visit destinations for 2016, plus much more.

TOP STORIES

Waiheke Island world’s fifth best region: Lonely Planet

Lonely Planet has named Waiheke Island as the fifth best place to visit in 2016 – an accolade that is expected to attract thousands of tourists to the island’s beautiful shores.

According to Lonely Planet’s marketing director, Chris Zeiher, Waiheke was chosen for its gorgeous natural beauty and abundance of tourism activities.

The island is “a utopia of secret coves, beautiful beaches, rolling vineyards, luxury lodges and bohemian sensibilities,” Mr Zeiher said in a statement announcing the list.

“In 2016 Waiheke Island is welcoming the world to sample from its abundant offerings and inviting all visitors to fall under its spell,” he added.

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ITC Industry News Bulletin #21

Air New Zealand dominates headlines this week, reporting strong growth and winning national recognition at the Tourism Industry Awards.

TOP STORIES

Air NZ in its best ever shape

According to businessman Mark Lister, the head of private wealth research at Craigs Investment Partners, Air New Zealand is currently faring extremely well, despite increased competition, capacity increases and other challenges.

“There’s a lot of things that have just gone their way, in terms of fuel prices, tourism trends and the domestic economy,” Mr Lister told the New Zealand Herald.

“But they’ve also made some great progress themselves among the things they can control in terms of fine-tuning routes and making sure they’ve got capacity where they need it, improving the fleet and doing what they can about competition.”

Air New Zealand held its AGM in Auckland yesterday afternoon (Wednesday October 7) and is forecasting strong growth over the next 12 months.

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ITC Industry News Bulletin #16

Aviation news is dominating the headlines this week, with Jetstar announcing new regional flight routes and China Southern Airlines unveiling additional flights to the South Island.

TOP STORIES

New air services boost regional economies

New Jetstar flights to Nelson, Napier, New Plymouth and Palmerston North are expected to have a positive impact on regional economies, according to Tourism Industry Association chief executive Chris Roberts.

“We support their approach of building up a sustainable network that will encourage visitors to get off the beaten track and see more of New Zealand,” Mr Roberts said in a press release on Monday.

The new flights are also expected to boost domestic tourism.

“New Zealanders travelling within their own country contribute $37 million in economic activity every day. Offering them more good value options for flights will definitely boost that spending,” Mr Roberts added.

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ITC Industry News Bulletin #5

In this week’s Industry News Bulletin, Jetstar announces new flights, Air New Zealand cleans up at the Paris Air Show Awards and the cruise industry is going from strength to strength

TOP STORIES

New air services a boost for tourism

Jetstar today announced it will add new flights to at least four regional New Zealand destinations. The Tourism Industry Association believes this will have a positive impact on New Zealand tourism, making it easier for people to access remote areas of the country. “Offering them [tourists] more good value options for flights will definitely boost that spending,” said TIA Chief Executive Chris Roberts.  (more…)