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ITC Industry News Bulletin #44

Posted on 31/03/2016 by
In this week's airline, travel and tourism news, the South Island credits Instagram with attracting more visitors to its shores in 2015, several tourism operators challenge Easter trading laws and much more.

In this week’s airline, travel and tourism news, the South Island credits Instagram with attracting more visitors to its shores in 2015, several tourism operators challenge Easter trading laws and much more.

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South Island New Zealand

New Zealand’s South Island Sees Tourism Boom Thanks to Instagram Photos Like These

The South Island reported record visitor growth in 2015, far exceeding the North Island – and many tourism leaders believe this could be thanks to Instagram.

Lake Wanaka Tourism general manager James Helmore told stuff.co.nz that they invested a lot of time into boosting Wanaka’s Instagram presence last year.

“We’ve done everything from Insta-meets, when you get a whole lot of people coming together to take photos to put on Instagram, to hosting influencers from around the world,” says James.

The link between Instagram and the South Island’s tourism growth caught the attention of international media, with Conde Nast Traveller covering the story. Click the ‘read more’ button below to read Conde Nast’s full coverage and see some of 2015’s most beautiful South Island Instagram pics.

(more…)

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