ITC Industry News Bulletin #34

In this week’s airline, travel and tourism news, Tourism New Zealand celebrates a huge social media milestone, Air New Zealand impresses its customers with great coffee and much more.

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TNZ exceeds staggering 2.25 million social media fans!

Tourism New Zealand is doing an amazing job of marketing our beautiful country on social media. The organisation has just surpassed 2.25 million fans, with 2 million ‘likes’ on Facebook and 253,000 followers on Instagram.

“To put it into context, our 2 million Facebook followers put us in the top 10 NZ Facebook pages – right up there with the All Blacks!” said director of marketing Andrew Fraser.

Mr Fraser said Tourism New Zealand is leveraging these channels to market NZ as a great destination to both prospective travellers and those currently visiting.

“The beauty of social media is that it enables us to engage with individuals at different stages of the holiday cycle, be it during planning or while they are here, and tailor our activity to fit with their changing requirements,” he said.

He added that he’s looking forward to seeing the organisation’s social media presence expand even further in 2016.

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