ITC Industry News Bulletin #34Posted on 21/01/2016 by Jess O'Connor
Tourism New Zealand is doing an amazing job of marketing our beautiful country on social media. The organisation has just surpassed 2.25 million fans, with 2 million ‘likes’ on Facebook and 253,000 followers on Instagram.
“To put it into context, our 2 million Facebook followers put us in the top 10 NZ Facebook pages – right up there with the All Blacks!” said director of marketing Andrew Fraser.
Mr Fraser said Tourism New Zealand is leveraging these channels to market NZ as a great destination to both prospective travellers and those currently visiting.
“The beauty of social media is that it enables us to engage with individuals at different stages of the holiday cycle, be it during planning or while they are here, and tailor our activity to fit with their changing requirements,” he said.
He added that he’s looking forward to seeing the organisation’s social media presence expand even further in 2016.
It’s no secret Kiwis love a good cup of coffee, so it’s good to know our national airline is on top of its caffeine game. Unsurprisingly, coffee is the hot beverage of choice for travellers relaxing in Air New Zealand lounges.
Lounge guests are able to order hot drinks from a convenient mobile app – something Air New Zealand Manager of Global Lounges Verity Jade believes adds to the overall lounge experience.
“We know New Zealanders love their caffeine hit and it’s pleasing to see that ordering a barista made coffee via the mobile app has been a real hit too,” she said.
On Wednesday 20 January, the one millionth coffee order was placed through the app. Air New Zealand baristas make an average of about 2,500 coffees every day.
SkyCity Entertainment has forecast a first-half profit increase of approximately 30 per cent and cites tourism in Auckland as being one of the key factors in this upward trend. Read more.
AA Traveller and Tourism New Zealand are set to publish a ‘Great NZ Golf Guide’ in June of this year. This guide is expected to attract more golfers to the country, especially those from our neighbour across the Tasman Sea. Read more.
The nationwide tourism boom is being led by the South Island, with guest nights rising the fastest in Otago according to Statistics New Zealand data. “The Otago region had the largest increase in guest nights, boosted mainly by Queenstown and Wanaka,” said business indicators manager Clara Eatherley. Read more.
According to the 2015 World Migration Report, Auckland is more culturally diverse than many well-known international cities, with 39 per cent of its population born overseas. Read more.
If successful, Jucy’s new budget hotel in Christchurch could inspire similar hotels across the country. The pod-style accommodation sleeps 282 people and is currently under construction at Christchurch Airport. Read more.Posted in News, Travel and Tourism News | Tagged Air New Zealand, Auckland diversity, Jucy Snooze hotel, NZ golf tourism, social media, Tourism New Zealand | Leave a reply