Posts Tagged ‘Tourism New Zealand’
Every week there seems to be new data depicting the exponential rise of international visitors to NZ and this week is no exception. According to a recent survey, spending by international visitors has increased by 31 per cent since 2014.
Visitors from Australia, China and the US are our largest markets, spending $2.4bn, $1.6bn and $1bn respectively.
Associate Tourism Minister Paula Bennett told Newshub that this is further evidence of tourism’s burgeoning success.
“It’s now worth $10.6bn, or nearly five percent of our GDP, and one in every eight people employed are now directly or indirectly related to tourism,” she said.News, Travel and Tourism News | Tagged Emirates, NZ Tourism, The Langham, Tourism New Zealand | Leave a reply
The people of Britain have spoken: New Zealand is the ‘Top Country in the World’ according to readers of UK travel magazine Wanderlust.
New Zealand was rated the top nation out of 168 countries and scored an overall satisfaction rating of 97 per cent. Nearly 3,000 readers voted as part of the Wanderlust Travel Awards.
Tourism New Zealand General Manager of the Americas and Europe regions, Bjoern Spreitzer, believes this award tops off a great period of growth from the UK market.
“This award isn’t the only good news from the UK as the market is currently growing strongly – in 2015 almost 86,000 visitors chose New Zealand for their holiday, up 11 per cent on the previous year,” Mr Spreitzer said.
“British visitors are valuable to the economy as their average length of stay is more than three weeks and they spend money in most regions around New Zealand,” he added.News, Travel and Tourism News | Tagged Hotel Industry Awards, Royal Edinburgh Military Tattoo Wellington, Tourism New Zealand, Tourism News, Travel News | Leave a reply
From March 2, Emirates will offer a nonstop daily flight between Dubai and Auckland – a move Auckland Airport’s general manager Norris Carter believes will inject millions of dollars into the New Zealand economy.
“This new flight will help to significantly increase the number of people travelling between New Zealand and Europe, India and of course the Middle East. It will help to further stimulate travel, trade and tourism with these important and growing markets,” Mr Carter said in a press release.
He estimates the service will contribute “an additional $125 million every year to the New Zealand economy”.
The flight is expected to be one of the longest services on the market, taking approximately 17 hours and 15 minutes.News, Travel and Tourism News | Tagged Auckland Airport, Christchurch Tourism, Emirates, Rotorua Tourism, Tourism New Zealand, Wellington Airport |
Tourism New Zealand is doing an amazing job of marketing our beautiful country on social media. The organisation has just surpassed 2.25 million fans, with 2 million ‘likes’ on Facebook and 253,000 followers on Instagram.
“To put it into context, our 2 million Facebook followers put us in the top 10 NZ Facebook pages – right up there with the All Blacks!” said director of marketing Andrew Fraser.
Mr Fraser said Tourism New Zealand is leveraging these channels to market NZ as a great destination to both prospective travellers and those currently visiting.
“The beauty of social media is that it enables us to engage with individuals at different stages of the holiday cycle, be it during planning or while they are here, and tailor our activity to fit with their changing requirements,” he said.
He added that he’s looking forward to seeing the organisation’s social media presence expand even further in 2016.News, Travel and Tourism News | Tagged Air New Zealand, Auckland diversity, Jucy Snooze hotel, NZ golf tourism, social media, Tourism New Zealand | Leave a reply
A selection of tourism students from the International Travel College (ITC) recently attended the Tourism New Zealand Roadshow in Auckland, where they had the good fortune to mingle with several industry leaders.
Held at the SKYCITY Hotel and Convention Centre, the Roadshow included updates from Tourism New Zealand, Auckland Tourism, Events and Economic Development (ATEED), Service IQ and more.
ITC tutor Inder Singh took some of his Level 5 students to the event so they could benefit from the knowledge and expertise of top industry professionals.
“The Tourism New Zealand Auckland Roadshow was an excellent opportunity for students to hear first-hand about the Tourism 2025 goals,” says Inder.In the Community | Tagged Level 5, Tourism 2025, Tourism and Travel Management, Tourism New Zealand, Tourism Update | Leave a reply
A new Tourism New Zealand marketing campaign, ‘Every Day a Different Journey’, is performing exceptionally well. Launched in July, the campaign’s TVC is currently rating higher than previous middle-earth ads in Australia, China, USA, UK, Germany and Japan.
According to an evaluation undertaken in October, the ad is rating at an average of 77 per cent, whereas middle-earth ads rated an average of 64 per cent.
Director of Marketing at Tourism New Zealand, Andrew Fraser, said it was a “massive challenge” to follow the success of the middle-earth campaign, so he’s pleased to see the new approach is working.
“These results show that our idea of presenting a visit to New Zealand as a series of interlinking, spectacular experiences within relatively easy reach is an absolute winner. It’s great news,” Mr Fraser said.News | Tagged Air New Zealand, Auckland Museum, Industry News Bulletin, Jetstar, Tourism New Zealand | Leave a reply
In case you missed the exciting announcement late last week, Air New Zealand is set to start flying direct to Vietnam. The airline is launching a seasonal service between Auckland and Ho Chi Minh City from June to October next year. Flying three days a week, the flight time will be approximately 11 hours.
Air New Zealand chief executive Christopher Luxon says the new service “provides the ideal gateway” for Kiwis to experience Vietnam’s myriad attractions.
“Vietnam is an increasingly popular leisure destination with the number of Kiwis visiting the country up about 20 percent in the past year,” Mr Luxon said in a statement.
“It’s a holiday spot that has huge appeal and we’re confident that by offering a direct service even more Kiwis will be keen to explore it.”
Mr Luxon added that the direct flight will also make it easier for Vietnamese travellers to visit New Zealand.News | Tagged Air New Zealand, Auckland Airport, Flight Centre, Telegraph Travel Awards, TIA, Tourism New Zealand | Leave a reply
As construction projects inch closer to completion and companies begin to return to the CBD, the Christchurch business community is enjoying ‘a renewed sense of optimism’, the New Zealand Herald reports.
In this in-depth feature article, the Herald interviews a series of Christchurch businesspeople about the current climate, five years after the 2010 earthquake.
Canterbury Employers’ Chamber of Commerce general manager Leeann Watson told the Herald that businesses are now beginning to return to the CBD.
“All businesses had to move out of the central city because it was closed down for a considerable amount of time, so they didn’t have any choice but to go and set up elsewhere,” Ms Watson said.
“What we’re seeing now is those businesses have come back and are coming back.”
Christchurch’s regeneration is a positive sign for the tourism industry, with more people visiting the Garden City each year. Christchurch and Canterbury Tourism chief executive Tim Hunter is expecting this summer to be another busy season.News | Tagged Air New Zealand, Christchurch, Hospitality New Zealand, Industry News, Queenstown, Tourism New Zealand | Leave a reply
The Tourism Industry Association (TIA) is committed to ironing out challenges as the nation ‘rides the wave’ of a huge tourism boom. In a statement released this morning (October 1), TIA chief executive Chris Roberts said the industry’s challenges will be a key agenda point at the TIA National Tourism Summit in Wellington this November.
“With growth come pressures. How can we successfully host thousands more visitors, spread them around the country and make sure they don’t all want to come in summer? How can we protect our natural environment and keep the goodwill of Kiwis? Where will the infrastructure investment come from? Can we attract the right staff? And how can we ensure we consistently deliver world class visitor experiences?” Mr Roberts said.
These challenges are likely to be on many people’s minds as we progress into this next period of growth, just ahead of what looks to be another record summer. The TIA Summit intends to generate discussion around these important issues. Registrations are now open for the event, to be held on Thursday 19 November.News | Tagged Air New Zealand, Tourism Industry Association, Tourism New Zealand | Leave a reply
The Tourism Industry Association (TIA) published another bright outlook regarding New Zealand’s booming tourism sector late last week, with Chairman Grant Lilly commenting “it’s an exciting time to be in tourism”. New Zealand is on track to achieve its Tourism 2025 goals and there’s no doubt the future is looking excellent.
However, Mr Lilly did acknowledge a couple of key challenges, such as attracting the right talent to the industry and ensuring businesses can cope with fast growth.
“The speed of growth is certainly creating some challenges for us, amongst them the persistent issues of seasonality, lack of regional dispersal, insufficient infrastructure investment and the growing demand for people and skills,” Mr Lilly said.
Mr Lilly added that the demand for trained tourism workers is especially important, as “many sectors are striving to attract more people and skills, so this is not a problem that is unique to tourism […] it does mean we have plenty of competition for the best and the brightest.”
The Chairman’s comments are a further reminder of the importance of quality tourism courses and training in New Zealand.News | Tagged Air New Zealand, International Students, international visitor growth, Tourism Industry Association, Tourism New Zealand | Leave a reply