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ITC Industry News Bulletin #20

Posted on 01/10/2015 by
In this week's ITC Industry News Bulletin, the TIA commit to tackling challenges as the tourism industry grows, a Chinese celebrity fronts a new safe driving campaign and much more

In this week’s ITC Industry News Bulletin, the TIA commit to tackling challenges as the tourism industry grows, a Chinese celebrity fronts a new safe driving campaign and much more

TOP STORIES

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TIA: the pressures of tourism growth – riding the wave

The Tourism Industry Association (TIA) is committed to ironing out challenges as the nation ‘rides the wave’ of a huge tourism boom. In a statement released this morning (October 1), TIA chief executive Chris Roberts said the industry’s challenges will be a key agenda point at the TIA National Tourism Summit in Wellington this November.

“With growth come pressures. How can we successfully host thousands more visitors, spread them around the country and make sure they don’t all want to come in summer? How can we protect our natural environment and keep the goodwill of Kiwis? Where will the infrastructure investment come from? Can we attract the right staff? And how can we ensure we consistently deliver world class visitor experiences?” Mr Roberts said.

These challenges are likely to be on many people’s minds as we progress into this next period of growth, just ahead of what looks to be another record summer. The TIA Summit intends to generate discussion around these important issues. Registrations are now open for the event, to be held on Thursday 19 November.

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Chinese mega-star fronts new video to promote safer driving in New Zealand

In a boon for Tourism New Zealand’s safer driving campaign, Chinese celebrity Huang Lei will star in a video to educate his fellow citizens and other overseas visitors about NZ’s driving conditions.

Tourism New Zealand chief executive Kevin Bowler said this is a huge win for the campaign, and will contribute significantly to raising awareness about driving safety.

“Leveraging off the profile of influential individuals such as Huang Lei is an effective way to share these messages with a really big audience of potential visitors to New Zealand,” Mr Bowler said.

Mr Bowler added: “We know that driving in New Zealand is unique and that visitors may be unprepared for much of what awaits them, particularly in terms of our roads and driving conditions. We are committed to doing what we can to get potential visitors to consider this before driving in New Zealand and to keep them and others as safe as possible.”

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IN BRIEF

Air New Zealand unveils flagship Auckland International Lounge

Measuring more than 2000 square metres and with seating for over 375 people, the new Air New Zealand international lounge at Auckland Airport is bigger and better than its predecessor in every way. Read more.

WoW to sell out with weeks of shows to go as Wellington basks in visitor influx

Visitors are flocking to Wellington to see the World of WearableArt show, with most hotels nearing capacity – a great way to kick off the spring/summer season in the capital. Read more.

Australia, NZ in ‘arms race’ for Chinese tourist dollars

A leading businessman believes more could be done to lure Chinese tourists to New Zealand, Stuff reports. Read more.

Tourism pay-off for film role

A new film is expected to boost the profile of Rotorua among audiences in India. Called Life of Josutty, this film is about a man’s move to New Zealand after a failed marriage, and features many beautiful scenic shots of Rotorua and surrounds. Read more.

Bookings for Jetstar soar

The new Jetstar flights between Napier and Auckland are already attracting significant bookings, The Hawke’s Bay Times reports. Read more.

Q&A: Cruise ship ambassador Mike Pallin’s secret spots

The Dominion Post interviews Mike Pallin, Wellington’s ‘cruise ship ambassador’, about his favourite places to visit in the capital city. Read more.

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