ITC Industry News Bulletin #30

Welcome to the 30th edition of the ITC Industry News Bulletin! In this week’s airline, travel and tourism news, NZ’s top 10 Instagrammed locations are named, a new report shines a light on the current state of the industry and much more.

TOP STORIES

New Zealand’s ten most Instagrammed locations revealed

Waiheke Island is New Zealand’s ‘most Instagrammed’ location, it was revealed earlier this week. The popular holiday destination secured the top spot ahead of several other beautiful places – see the full list below.

1. Waiheke Island
2. Mount Maunganui
3. Hobbiton Movie Set
4. Sky Tower
5. Takapuna Beach
6. Lake Tekapo
7. Piha Beach
8. Wanaka Lakefront
9. Museum of Te Papa Tongarewa
10. Skyline Queenstown

The list was compiled based on how many pictures were geo-tagged in each location.

Director of marketing at Tourism New Zealand, Andrew Fraser, told The Bay of Plenty Times that there has been an increase of activity on Instagram recently.

“We can see through the growth of the @PureNewZealand Instagram account and the popularity of the #NZMustDo campaign that both visitors and New Zealanders alike are turning to Instagram to share their New Zealand experiences,” Mr Fraser said.

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ITC Industry News Bulletin #29

This week’s top news stories from the airline, travel and tourism industry.

TOP STORIES

Air New Zealand named Airline of the Year for third year running

New Zealand’s national airline has once again been recognised for world-class excellence. Air New Zealand has been named Airline of the Year by AirlineRatings.com for the third year in a row.

AirlineRatings.com is a website which rates and reviews aviation products and safety systems. Editor-in-Chief Geoffrey Thomas believes Air New Zealand’s commitment to its staff is one reason why the airline continues to outperform competitors.

“Air New Zealand’s focus on its staff has resulted in outstanding performance right across the airline at every touch point and the airline’s innovation continues to impress, including the recently launched tracking of unaccompanied children,” says Mr Thomas.

“Given Air New Zealand’s location and the country size, its performance is stunning,” he added.

Over 430 airlines were rated by AirlineRatings.com as part of the judging process.

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ITC Industry News Bulletin #28

In this week’s airline, travel and tourism news, a Tourism New Zealand marketing campaign is performing exceptionally well, Air New Zealand’s 7th anniversary exhibition comes to Auckland and more.

TOP STORIES

New campaign ad rating higher than 100% Middle-earth

A new Tourism New Zealand marketing campaign, ‘Every Day a Different Journey’, is performing exceptionally well. Launched in July, the campaign’s TVC is currently rating higher than previous middle-earth ads in Australia, China, USA, UK, Germany and Japan.

According to an evaluation undertaken in October, the ad is rating at an average of 77 per cent, whereas middle-earth ads rated an average of 64 per cent.

Director of Marketing at Tourism New Zealand, Andrew Fraser, said it was a “massive challenge” to follow the success of the middle-earth campaign, so he’s pleased to see the new approach is working.

“These results show that our idea of presenting a visit to New Zealand as a series of interlinking, spectacular experiences within relatively easy reach is an absolute winner. It’s great news,” Mr Fraser said.

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‘I’m over the moon’: ITC graduate secures dream job

Tony Moses is ‘over the moon’ about the education he received from ITC. Tony studied the Level 3 Certificate in Tourism with a Strand in Aviation and recently started a new job with Menzies Aviation.

A graduate from the International Travel College of New Zealand (ITC) has landed a great job with Menzies Aviation at Auckland Airport – and he believes this is largely thanks to the support and encouragement of his tutors.

“I’m over the moon with how much time and support the tutors gave me and my classmates,” says Tony Moses, who recently completed the Level 3 New Zealand Certificate in Tourism with a Strand in Aviation at ITC’s South Auckland Campus.

“They give so much of their own time and advice, and help students with whatever career direction they want to go in. I’m honoured to be known as an ITC graduate,” he added.

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ITC Industry News Bulletin #27

In this week’s airline, travel and tourism news, Air New Zealand announces new flights to Vietnam and New Zealand could be on the road to securing the title of ‘World’s Best Country’ for the fourth year in a row.

TOP STORIES

Air New Zealand to fly direct to Vietnam

In case you missed the exciting announcement late last week, Air New Zealand is set to start flying direct to Vietnam. The airline is launching a seasonal service between Auckland and Ho Chi Minh City from June to October next year. Flying three days a week, the flight time will be approximately 11 hours.

Air New Zealand chief executive Christopher Luxon says the new service “provides the ideal gateway” for Kiwis to experience Vietnam’s myriad attractions.

“Vietnam is an increasingly popular leisure destination with the number of Kiwis visiting the country up about 20 percent in the past year,” Mr Luxon said in a statement.

“It’s a holiday spot that has huge appeal and we’re confident that by offering a direct service even more Kiwis will be keen to explore it.”

Mr Luxon added that the direct flight will also make it easier for Vietnamese travellers to visit New Zealand.

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ITC short courses inspire secondary school students to study tourism at tertiary level

A group of secondary school students learn about NZ’s exciting tourism industry thanks to an interactive ITC short course.

The International Travel College of New Zealand’s passion for the tourism industry has inspired a cohort of secondary school students to pursue this exciting career choice.

Every year, the ITC short course team educates hundreds of 15, 16 and 17 year olds about New Zealand’s airline, travel and tourism industry, through interactive lessons, practical activities and industry visits.

The aim of these short courses is to show students what it’s really like to work in tourism, so they have plenty of information when it comes to making a decision about what to study when they leave school.

While some go on to pursue other passions, many short course students ‘catch the tourism bug’ and decide to study the subject at tertiary level. This is a great win for the tourism industry, which is currently in a high-growth phase in New Zealand and in need of skilled, motivated workers.

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ITC Industry News Bulletin #26

In this week’s airline, travel and tourism news, Qantas and American Airlines announce a new daily service between Auckland and LA, accommodation providers enjoy another record-breaking month and more.

TOP STORIES

New American air service brings economic benefits

Qantas and American Airlines have announced a new daily route between Los Angeles and Auckland, with regional New Zealand connections via Jetstar. Chief executive of the Tourism Industry Association Chris Roberts says this new service is yet another step in the right direction towards NZ’s Tourism 2025 goals.

“The US is our third biggest visitor market and they enjoy what we have to offer. Tourism operators around the country will be keen to support this new service with activities and experiences that appeal to North American visitors,” says Mr Roberts.

“It’s fantastic to see airlines responding to the strong demand out of North America to visit New Zealand by increasing the supply.”

The new service is planned to commence in June 2016.

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ITC Industry News Bulletin #25

In this week’s airline, travel and tourism news, New Zealand’s Great Walks are launched on Google Maps, the TIA supports a review of tertiary education, Air NZ wins another top award and much more.

TOP STORIES

New Zealand’s Great Walks launch on Google Maps

360 degree views of New Zealand’s Great Walks are now available on Google Maps, including popular tracks such as the Abel Tasman and Routeburn.

The imagery was captured by the Google Street View Trekker, a backpack with more than 300 cameras which take photos every few seconds.

Ross Young, spokesman for Google New Zealand, said the addition of the Great Walks to Google Maps is likely to do wonders for tourism.

“Immersive technology experiences like these give international tourists the chance to see first-hand how stunning our country is before they travel,” says Ross.

“This is a great example of business and government working together to use technology and the internet to tell New Zealand’s story to the world.”

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Last chance to apply for an ITC 2016 scholarship

Last year’s scholarship winners pose with their certificates alongside ITC tutor Ali Rigby.

Would you like to win some money to go towards your studies at the International Travel College of New Zealand (ITC) in 2016? If you’re passionate about airline, travel or tourism, you could be eligible for a scholarship.

We have a pool of $25,000 on offer, with scholarships ranging between $1000 and $5000 each. Entries close on 7 December, so you have just one more month to submit your application.

Don’t miss out on this fantastic opportunity to receive financial assistance. Apply now to get your travel and tourism career off to a flying start.

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ITC Industry News Bulletin #24

In this week’s industry news, tourism comes closer to toppling dairy as NZ’s top export earner and Waiheke Island is voted as one of the world’s must-visit destinations for 2016, plus much more.

TOP STORIES

Waiheke Island world’s fifth best region: Lonely Planet

Lonely Planet has named Waiheke Island as the fifth best place to visit in 2016 – an accolade that is expected to attract thousands of tourists to the island’s beautiful shores.

According to Lonely Planet’s marketing director, Chris Zeiher, Waiheke was chosen for its gorgeous natural beauty and abundance of tourism activities.

The island is “a utopia of secret coves, beautiful beaches, rolling vineyards, luxury lodges and bohemian sensibilities,” Mr Zeiher said in a statement announcing the list.

“In 2016 Waiheke Island is welcoming the world to sample from its abundant offerings and inviting all visitors to fall under its spell,” he added.

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