ITC Industry News Bulletin #14

In this week’s airline, travel and tourism news: Air New Zealand’s safety video goes viral, beautiful South Island landscapes attract global attention, regional centres continue to report tourism growth, and more.

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Air New Zealand Men in Black Safety Defenders a crowd pleaser

Last week Air New Zealand released a brilliant new safety video, ‘Men in Black Safety Defenders’, featuring several high profile All Blacks, coach Steve Hansen and singer Stan Walker. To say this video went viral would be an understatement; more than 12.9 million online views were recorded in its first four days, and the video has been shared by major global news outlets including Time.com and The Telegraph.

“It’s been fantastic seeing the reaction to Men in Black Safety Defenders both online and from the feedback we’ve received from customers,” says Jodi Williams, Air New Zealand Head of Global Development.

“We have been a longstanding supporter of the All Blacks and New Zealand Rugby and it’s been great for us to be able to release this latest video and show our support for the team.”

Way to go Air New Zealand!

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ITC Industry News Bulletin #13

Bringing you the latest news from the Airline, Airport, Travel and Tourism industries

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All Blacks to build ‘experience’ attraction on Auckland waterfront

New Zealand Rugby is building an interactive All Blacks attraction in Wynyard Quarter. Called ‘The All Blacks Experience’, this attraction will offer rugby-loving tourists the chance to learn more about how the sport is played in New Zealand, and is scheduled to open in 2017.

According to Steve Tew, New Zealand Rugby chief executive, this attraction fills a gap in the market and will draw substantial interest.

“Our research shows there is a real demand for an all-weather attraction like this on Auckland’s waterfront serving international and domestic visitors as well as Auckland locals,” Steve said.

“With tourism numbers growing rapidly, the business case stacks up strongly.”

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ITC Industry News Bulletin #8

Once again, this week’s tourism news is incredibly positive, even as we head into the winter months.

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New Zealand favourite film destination

According to a study by the HBO television network (Game of Thrones, The Wire, etc.), New Zealand is the most popular film destination in the world. This is largely thanks to the Lord of the Rings trilogy. Tourism New Zealand chief executive Kevin Bowler said ‘film tourism’ continues to be a strong aspect of New Zealand’s marketing strategy.

“We have continuing interest from film makers wanting to use New Zealand as their backdrop and we are confident our role of film tourism is going to keep us top of mind for those people wanting to live the dream and visit their favourite film locations,” Mr Bowler said in a statement.

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ITC Industry News Bulletin #7

In this week’s Industry News Bulletin, New Zealand has been named one of the most peaceful countries in the world – yet another great selling point for the tourism industry

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NZ makes top 5 peaceful countries

New Zealand is the fourth most peaceful country in the world, according to the latest Global Peace Index by the Institute for Economics & Peace. This places us just behind Iceland, Denmark and Austria. Yet another reason why New Zealand is such a fantastic tourism destination! (more…)