ITC Industry News Bulletin #8

Once again, this week’s tourism news is incredibly positive, even as we head into the winter months.

TOP STORIES

New Zealand favourite film destination

According to a study by the HBO television network (Game of Thrones, The Wire, etc.), New Zealand is the most popular film destination in the world. This is largely thanks to the Lord of the Rings trilogy. Tourism New Zealand chief executive Kevin Bowler said ‘film tourism’ continues to be a strong aspect of New Zealand’s marketing strategy.

“We have continuing interest from film makers wanting to use New Zealand as their backdrop and we are confident our role of film tourism is going to keep us top of mind for those people wanting to live the dream and visit their favourite film locations,” Mr Bowler said in a statement.

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