ITC Industry News Bulletin #14
In this week’s airline, travel and tourism news: Air New Zealand’s safety video goes viral, beautiful South Island landscapes attract global attention, regional centres continue to report tourism growth, and more.
TOP STORIES
Air New Zealand Men in Black Safety Defenders a crowd pleaser
Last week Air New Zealand released a brilliant new safety video, ‘Men in Black Safety Defenders’, featuring several high profile All Blacks, coach Steve Hansen and singer Stan Walker. To say this video went viral would be an understatement; more than 12.9 million online views were recorded in its first four days, and the video has been shared by major global news outlets including Time.com and The Telegraph.
“It’s been fantastic seeing the reaction to Men in Black Safety Defenders both online and from the feedback we’ve received from customers,” says Jodi Williams, Air New Zealand Head of Global Development.
“We have been a longstanding supporter of the All Blacks and New Zealand Rugby and it’s been great for us to be able to release this latest video and show our support for the team.”
Way to go Air New Zealand!
Fiordland National Park, Lake Wanaka and Stewart Island on Lonely Planet’s ‘ultimate travelist’
New Zealand’s beautiful natural landscapes are once again being celebrated on a global scale. Three gorgeous South Island locations – Fiordland National Park, Lake Wanaka and Stewart Island – were featured on Lonely Planet’s ‘ultimate travelist‘ alongside destinations such as Machu Picchu and Great Barrier Reef.
Venture Southland chief executive Paul Casson told Stuff.co.nz he believes the South Island has exactly what tourists are looking for.
“Our scenery and the environment is what tourists are looking for – they want to go to places that don’t look like anywhere they’ve been before. Any exposure that we can get is going to attract visitors but something on this scale is huge.”
IN BRIEF
Behind the scenes of the newzealand.com refresh
In case you haven’t noticed, the popular newzealand.com website has had a makeover! Tourism New Zealand takes us behind the scenes of this digital transformation and explains the importance of having a fast, user-friendly website. Read more.
Carry on: Regional fliers getting better deal already
Increased competition between Jetstar and Air New Zealand is thought to be having a positive impact on flight prices to the regions, especially areas like Nelson and Palmerston North. Read more.
Waikato’s tourism boom continues
It’s been a “fantastically busy year” for Waikato Tourism, says Hamilton & Waikato Tourism chief executive Kiri Goulter. The region’s $1 billion tourism industry is poised for more growth, especially to attractions such as Hobbiton, Waitomo Caves and Raglan. Read more.
Air New Zealand gets behind driver safety message
Air New Zealand has developed inflight apps to educate passengers about driving in NZ. Chief executive Christopher Luxon said providing this information to customers before they arrive “is a great way of communicating important safety messages and playing our part in improving road safety.” Read more.
Making New Zealand more accessible for Indian visitors
Tourism New Zealand is working closely with Thai Airways to ensure New Zealand is an accessible holiday destination for Indian travellers. Read more.
Posted in News | Tagged Air New Zealand, All Blacks, Lonely Planet, Southland Tourism, Tourism New Zealand, Waikato Tourism | Leave a reply