ITC Industry News Bulletin #14

In this week’s airline, travel and tourism news: Air New Zealand’s safety video goes viral, beautiful South Island landscapes attract global attention, regional centres continue to report tourism growth, and more.

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Air New Zealand Men in Black Safety Defenders a crowd pleaser

Last week Air New Zealand released a brilliant new safety video, ‘Men in Black Safety Defenders’, featuring several high profile All Blacks, coach Steve Hansen and singer Stan Walker. To say this video went viral would be an understatement; more than 12.9 million online views were recorded in its first four days, and the video has been shared by major global news outlets including Time.com and The Telegraph.

“It’s been fantastic seeing the reaction to Men in Black Safety Defenders both online and from the feedback we’ve received from customers,” says Jodi Williams, Air New Zealand Head of Global Development.

“We have been a longstanding supporter of the All Blacks and New Zealand Rugby and it’s been great for us to be able to release this latest video and show our support for the team.”

Way to go Air New Zealand!

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