Travel and Tourism News
Tourism New Zealand is doing an amazing job of marketing our beautiful country on social media. The organisation has just surpassed 2.25 million fans, with 2 million ‘likes’ on Facebook and 253,000 followers on Instagram.
“To put it into context, our 2 million Facebook followers put us in the top 10 NZ Facebook pages – right up there with the All Blacks!” said director of marketing Andrew Fraser.
Mr Fraser said Tourism New Zealand is leveraging these channels to market NZ as a great destination to both prospective travellers and those currently visiting.
“The beauty of social media is that it enables us to engage with individuals at different stages of the holiday cycle, be it during planning or while they are here, and tailor our activity to fit with their changing requirements,” he said.
He added that he’s looking forward to seeing the organisation’s social media presence expand even further in 2016.News, Travel and Tourism News | Tagged Air New Zealand, Auckland diversity, Jucy Snooze hotel, NZ golf tourism, social media, Tourism New Zealand | Leave a reply
2015 was an excellent year for New Zealand hotels, according to new statistics published by the Tourism Industry Association (TIA). The average occupancy rate was 79 per cent – the highest it’s been in years. The revenue per available room was up 13 per cent compared to 2014.
TIA chief executive Chris Roberts says although the “upward trend is encouraging”, the industry still has room for improvement.
“Hotel revenues in New Zealand are still below what is being achieved in Australia and high land and construction costs in New Zealand remain a barrier,” Mr Roberts said.
He believes more investment in hotel infrastructure is needed in order to meet Tourism 2025 goals.
“It is essential that we encourage investment to improve the quality of current infrastructure to meet rising visitor expectations, as well as creating a positive environment for investment in new facilities,” he said.News, Travel and Tourism News | Leave a reply
2015 was an impressive year for Air New Zealand, which received many awards and accolades. The airline looks set to continue its success heading into 2016 – mere days into the new year, Air New Zealand has been named as one of the top 20 safest airlines in the world by AirlineRatings.com.
This independent website provides safety ratings for over 400 air carriers and compiles a list of the safest airlines every year. Qantas was ranked number one for the third year in a row, while the rest of the top 20 was listed in alphabetical order.
Other airlines to make the list include Emirates, Lufthansa, Singapore Airlines and Virgin Australia.News, Travel and Tourism News | Leave a reply