ITC Industry News Bulletin #58
In this week’s news, Tourism New Zealand’s annual trade event in India is a hit, travel spending is soaring throughout the country, and much more.
TOP STORIES
Kiwi Link India strengthens tourism relations in Mumbai
Kiwi Link India, an annual trade event organised by Tourism New Zealand, has just taken place in Mumbai (July 11-13). The purpose of the event is to create and strengthen tourism relationships between trade operators in New Zealand and overseas travel agents, planners and product managers.
Over 30 New Zealand tourism operators attended the event, and met with 80 Indian delegates over the weekend.
Tourism New Zealand chief executive, Kevin Bowler, explains why events such as this are so important.
“Having a well-informed travel trade is critical to converting interest into bookings. This event provides an ideal platform for us to strengthen relations with our stakeholders in the Indian travel trade, supporting their ability to sell travel to New Zealand, particularly during the shoulder seasons.”
Tourism spending continues to soar
The Ministry of Business has just released the latest regional tourism figures, and it’s good news all round. Tourism spend is continuing to rise around the country.
In Northland, spend is nearing $1 billion for the year to May, currently sitting at a total of $932 million.
Further south, the figures are also looking good, with spend now up to $650 million for the year in Southland. In 2009, that number was just over $477 million, which shows an increase of 27 per cent in the last seven years.
However, it isn’t Northland or Southland that’s the fastest growing in terms of tourism spend, but Otago, which increased by 10 per cent since last year and has now reached $3.2 billion.
IN BRIEF
TIA appeals to councils to make the most of tourism boom
The Tourism Association of Aotearoa is urging councils around New Zealand to make the most of the tourism boom. Highlighting the fact that the industry brings in $82 million per day, the release suggests that communities can essentially cash in on this trend by grasping the opportunity. Read more
James Cameron shares his love for NZ in film
James Cameron is an Oscar-winning filmmaker, best known for his work as a director on ‘Titanic’ and ‘Avatar’. In his newest film, he shares his love for New Zealand. The short clip is made with the 100% Pure NZ campaign and shows Cameron exploring the best of the country’s scenery. Read more
AirNZ wins at Skytrax World Airline Awards
Following their win at the Roy Morgan Customer Satisfaction Awards last week, Air NZ has this week won in the World’s Best Premium Economy Class and World’s Best Premium Economy Class Airline Seat categories at the prestigious Skytrax Airline Awards. Read more
“Please don’t change!” appeals travel bloggers
An American couple recently visited New Zealand and found an incredible culture shock waiting for them – the kindness of Kiwis. In a blog that has gone viral, they appeal to the country to never change. Read more
New travel website connects outdoor adventurers in NZ
A group of four young Kiwis have started a travel site, WayWiser, that’s connecting adventurous locals and travellers in New Zealand. It helps people find others to go on excursions with, and it’s believed it will help travellers stay safe and enjoy the country even more. Read more
Posted in News, Travel and Tourism News | Tagged Air New Zealand, regional tourism, Tourism New Zealand, tourism spend | Leave a reply