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ITC Industry News Bulletin #60

Posted on 28/07/2016 by
In this week's industry news, Tourism New Zealand takes out a top PR award, June visitor arrivals are strong, Air New Zealand launches a new safety video, and more.

In this week’s industry news, Tourism New Zealand takes out a top PR award, June visitor arrivals are strong, Air New Zealand launches a new safety video, and more.


Knoll Ridge

June arrival numbers show great start to winter season

The June visitor arrival numbers have just been released, and they’re showing a strong start to the winter season with an increase of 16.1 per cent for the year ending June.

Tourism New Zealand is celebrating this news as it follows the biggest summer for arrivals ever, as well as bumper shoulder seasons through spring and autumn.

To put the 16.1 per cent increase into perspective, Tourism New Zealand general manager for corporate affairs Deborah Gray explained just how many extra visitors that meant and how much they each spend on average.

“Putting this into actual numbers we welcomed 15,000 additional holiday visitors to the country in June which, at a current average spend of $3,500 per visitor equates to an incremental $53 million for the New Zealand economy in June.”

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Looking up Milford Sound past Mitre Peak (1683m) centre. Mt Pembroke (2000m) in snow - right. Fiordland National Park, Southland Dist., NZ

Tourism New Zealand wins major PR award

Tourism New Zealand has won another PR award, this time the prestigious Indian SABRE Gold for Travel and Leisure, as well as a Certificate of Excellence for Superior Achievement in Brand Building. These awards recognise the work the organisation completed with Bollywood household name Sidharth Malhotra.

The campaign ‘Everyday a different journey’ introduces potential visitors to the huge range of unbelievable experiences found throughout New Zealand. Sidharth Malhotra was the face of the India portion of this campaign, which created more than 1,200 stories in the media.

Steven Dixon, regional manager for South and South East Asia for Tourism New Zealand, spoke about the campaign after the win.

“Our campaign was designed to demonstrate the wide range of experiences available in New Zealand, which are all in easy reach of one another. The campaign has been well received in India and Sidharth Malhotra has been the perfect fit for the role.”

Read more


Air NZ launches new safety video 

Air New Zealand has made a name for itself over the years for its creative and entertaining safety videos, and the latest installment looks set to continue the trend. Filmed in Hollywood in partnership with Warner Bros, it features Kiwi Rhys Darby and American actress Anna Faris. Read more

Conservationist sees tourism attraction in NZ’s predator-free goal 

Prime Minister John Key has this week announced a funded predator-free goal for New Zealand by 2050. The aim intends to remove threats to the country’s range of native and endemic species – many of which are huge drawcards for overseas visitors. Read more

Pikachu tries one of New Zealand’s top adventures

Like much of the world over the past few weeks, Pokemon GO has taken over New Zealand, and now Pikachu (a main Pokemon) has tried bungy jumping in Queenstown. A life-sized version of the character jumped off the Kawarau Bridge in a marketing stunt by AJ Hackett Bungy. Read more

Larger ships to boost Kaikoura tourism

There are five cruise ships visits planned for Kaikoura this summer season, and while that is fewer than past years, the ships are bigger. The Azamara Journey will be the first to dock in port and will bring 694 passengers to the small town, and ships of similar sizes should boost the local tourism industry. Read more

Christchurch City Council calls for ‘fight’ for tourism numbers

The Christchurch City Council is about to adopt a new tourism strategy for attracting overseas travellers, in the hopes of reaching its goal to once again attain the visitor numbers the city enjoyed prior to the earthquakes by 2025. With various initiatives to enhance the visitor experience, the council believes it can strengthen the city’s role as a gateway to other areas. Read more

Indonesian tourism conference receives positive media coverage

Last week, John Key launched the 100% Pure New Zealand campaign during an organised lunch in Jakarta, Indonesia, to an assembled crowd of almost 50 journalists and chief editors from the country’s main media outlets. The coverage has since been both positive and extensive, says Tourism New Zealand. Read more

Otago Peninsula in the spotlight for photo competition

A photo competition run by the Otago Peninsula Trust is set to highlight the incredible beauty of this southern region. With entries opening on Thursday 28 July, anyone can enter and winners will have their images displayed during the Department of Conservation Week Function in September. Read more

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