ITC Industry News Bulletin #61

In this week’s tourism news, Tourism New Zealand aims to attract more visitors in the off-season, visitor numbers to Gisborne may be even higher than expected, and more.

TOP STORIES

Off-peak arrivals remain a target for Tourism NZ

Last year, Tourism New Zealand focused on attracting tourists during off-peak seasons between summer and winter. The organisation has announced that they are continuing this campaign.

The move is strategic on many levels, namely that it benefits all involved parties. For example, tourists benefit due to fewer crowds at popular attractions, vendors benefit from more stable incomes, and Kiwis enjoy a stronger economy for the greater revenues brought in by visitors.

With events, conferences, special-interest travel, and other strategies, Tourism NZ has improved international holiday visitor arrivals by 18.4 per cent for spring 2015 and autumn 2016. The group is also confident that they can continue to grow these numbers with further promotion and investment.

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ITC Industry News Bulletin #1

In this week’s Industry Bulletin tourism jobs are in high demand, Tourism NZ launches a new campaign and TRENZ opens in Rotorua, plus many more interesting stories

Welcome to the first edition of the ITC Industry News Bulletin, a weekly round-up of the latest news from the airline, travel and tourism industries.

You can read more about the strategy behind the Industry News Bulletin here.

TOP STORIES

Tourism workforce set to grow almost 40%

The New Zealand tourism industry will need as many as 36,000 more full-time workers by 2025, according to research released by the Tourism Industry Association (TIA) this week.

“TIA is working with the tourism industry to develop a People & Skills Strategy which looks at how to attract more people to work in the tourism industry in the short, medium and long term. This work is progressing well and we expect to launch it publicly later this year,” TIA Chief Executive Chris Roberts said in a media release. (more…)