ITC Industry News Bulletin #61

In this week’s tourism news, Tourism New Zealand aims to attract more visitors in the off-season, visitor numbers to Gisborne may be even higher than expected, and more.

TOP STORIES

Off-peak arrivals remain a target for Tourism NZ

Last year, Tourism New Zealand focused on attracting tourists during off-peak seasons between summer and winter. The organisation has announced that they are continuing this campaign.

The move is strategic on many levels, namely that it benefits all involved parties. For example, tourists benefit due to fewer crowds at popular attractions, vendors benefit from more stable incomes, and Kiwis enjoy a stronger economy for the greater revenues brought in by visitors.

With events, conferences, special-interest travel, and other strategies, Tourism NZ has improved international holiday visitor arrivals by 18.4 per cent for spring 2015 and autumn 2016. The group is also confident that they can continue to grow these numbers with further promotion and investment.

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