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ITC Industry News Bulletin #46
TOP STORIES
Air NZ ‘most reputable company’
Air New Zealand has once again taken the number one spot as the country’s most reputable company, according to a survey by research consultancy AMR.
Every year, AMR asks the public for their opinions on the top 25 organisations across a number of areas such as products, innovation, and performance. It’s the third year in the top spot for the airline, with survey respondents citing the company’s prices, service, planes, financial results and safety videos as reasons behind the votes. Air NZ last held first place in 2011 and 2012, but is generally in the top three with a second place ranking in 2015.
In an AMR press release, Managing Director Oliver Freedman explained the win, saying, “for Air New Zealand, the constantly high level of customer service has been a key reputational driver”.
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