ITC Industry News Bulletin #17

In this week’s airline, travel and tourism news: Queenstown NZ launches a new marketing campaign, Tourism New Zealand reports increased numbers of business visitors, cruise season looks to boom over summer and much, much more.

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New campaign encourages a ‘sick day-stow away’ to Queenstown

Queenstown NZ has launched a brilliant new tongue-in-cheek marketing campaign designed to convince Australians to ‘pull a sickie’ and visit the city for a long weekend. This video perfectly captures the appeal of Queenstown in a fun and humorous way, which is bound to capture the attention of our friends across the ditch.

The clip is fronted by Australian comedian Dan Ilic, who highlights that the video is meant to be taken as a joke (sickies not condoned!).

“The team at Destination Queenstown felt they might get in trouble if they were to teach the entire Australian workforce how to skip work and escape to the snow,” Dan said. “As a comedian, they thought I might get away with it.”

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