ITC Industry News Bulletin #17

In this week’s airline, travel and tourism news: Queenstown NZ launches a new marketing campaign, Tourism New Zealand reports increased numbers of business visitors, cruise season looks to boom over summer and much, much more.

TOP STORIES

New campaign encourages a ‘sick day-stow away’ to Queenstown

Queenstown NZ has launched a brilliant new tongue-in-cheek marketing campaign designed to convince Australians to ‘pull a sickie’ and visit the city for a long weekend. This video perfectly captures the appeal of Queenstown in a fun and humorous way, which is bound to capture the attention of our friends across the ditch.

The clip is fronted by Australian comedian Dan Ilic, who highlights that the video is meant to be taken as a joke (sickies not condoned!).

“The team at Destination Queenstown felt they might get in trouble if they were to teach the entire Australian workforce how to skip work and escape to the snow,” Dan said. “As a comedian, they thought I might get away with it.”

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ITC Industry News Bulletin #15

In this week’s airline, travel and tourism news, New Zealand surpasses 3 million annual overseas visitors, new Easter Sunday trading laws announced, Air NZ reports record growth and much more.

TOP STORIES

Overseas visitors hit 3 million milestone

The number of overseas visitors to New Zealand surpassed 3 million for the first time ever late last week, Statistics New Zealand revealed. From July 2014 to July 2015, a record-breaking 3,002,982 visitors entered the country – a 7 per cent increase from the year before.

Statistics New Zealand population statistics senior manager Vina Callum said increased arrivals from markets such as Australia and China helped achieve this important milestone.

For more coverage about this milestone, and how it relates to the Tourism 2025 goals, see these statements from the Tourism Industry Association and Tourism New Zealand.

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Industry work experience leads to permanent role for ITC international student

Lisa Chen, an ITC international student from China, has landed her first job in the New Zealand tourism industry. She is working as a part-time receptionist at Base Backpackers while she continues her studies

It’s been a week of job-related celebrations at the International Travel College (ITC). Yesterday we announced that 50 ITC students were employed by Renaissance Tours and today we are celebrating the success of Lisa Chen, who recently started a new part-time job at Base Backpackers in Auckland.

Lisa is an international student from China and is currently studying towards a Level 5 Diploma in International Tourism and Travel Management. She is working for Base as a part-time receptionist while she finishes her studies.

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