ITC Industry News Bulletin #10
In this week’s bulletin, the tourism industry continues to go from strength to strength, with some economists even hinting it could soon take over dairy as the New Zealand’s largest exporter
TOP STORIES
Visitor arrivals at a record high for the month of June
New Zealand is one step closer to reaching its target of 3 million annual arrivals, thanks to a record-breaking June.
Tourism New Zealand chief executive Kevin Bowler said in a statement: “This month’s annual arrivals, at 2.99 million show we are just short of reaching an annual arrivals figure of three million visitors, which is good news for all New Zealanders. It means more jobs and economic value, not just in the peak summer period but with benefits felt throughout the year.”
Cheaper Kiwi Dollar Beckons Tourists to Middle Earth
The falling New Zealand dollar may not be good news for importers and farmers, but it could have a positive impact on the tourism industry.
“The exchange rate dropping will absolutely help in pushing those who are considering a number of destinations to choose New Zealand,” Quinton Hall, chief executive at Ngai Tahu Tourism, told Bloomberg. “We would also expect to see visitors choosing to do more and spending more on the experiences they choose.”
IN BRIEF
Pasifika to go back to Western Springs
The annual Pasifika Festival will return to Western Springs in 2016. The festival was moved to Manukau this year due to an outbreak of Queensland fruit flies; however this impacted the turnout – 59,000 people attended in 2015 compared to 80,000 in 2014. Read more.
International visitors help clock up social media miles
More than 15,000 international visitors have participated in Tourism New Zealand’s #NZMustDo social media campaign. Read more.
Tourism could soon overtake dairy as New Zealand’s top export earner
Some economists believe tourism could overtake dairy as soon as within the next few months, especially if industry growth continues at its current pace. Read more.
Te Papa’s Air New Zealand Exhibition prepares to take flight
The Air New Zealand 75 Years: Our Nation exhibition will be moving on from Te Papa this week. The exhibition has drawn in huge crowds and been a great success. It will be displayed at Auckland’s War Memorial Museum from November 20. Read more.
Viral speech calls for Māori to be compulsory in NZ primary schools
A speech by Kāpati College student Finnian Galbraith about the importance of preserving and celebrating the Māori language has gone global since being posted on YouTube on Monday night. Read more.
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