ITC Industry News Bulletin #19

In this week’s industry news, New Zealand’s tourism outlook continues to go from strength to strength, we reflect on a busy winter season and much more.

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TIA: “It’s an exciting time to be in tourism”

The Tourism Industry Association (TIA) published another bright outlook regarding New Zealand’s booming tourism sector late last week, with Chairman Grant Lilly commenting “it’s an exciting time to be in tourism”. New Zealand is on track to achieve its Tourism 2025 goals and there’s no doubt the future is looking excellent.

However, Mr Lilly did acknowledge a couple of key challenges, such as attracting the right talent to the industry and ensuring businesses can cope with fast growth.

“The speed of growth is certainly creating some challenges for us, amongst them the persistent issues of seasonality, lack of regional dispersal, insufficient infrastructure investment and the growing demand for people and skills,” Mr Lilly said.

Mr Lilly added that the demand for trained tourism workers is especially important, as “many sectors are striving to attract more people and skills, so this is not a problem that is unique to tourism […] it does mean we have plenty of competition for the best and the brightest.”

The Chairman’s comments are a further reminder of the importance of quality tourism courses and training in New Zealand.

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