ITC Industry News Bulletin #43Posted on 24/03/2016 by Jess O'Connor
The Tourism Industry Association (TIA) is pleased to see New Zealand travel companies such as AA Traveller promoting the growth of domestic tourism.
Earlier this week AA Traveller launched a new campaign and website called ‘Great Spot Specials’ which offers a way for Kiwis to book local travel at great discounted rates. The site features exclusive deals for AA members and AA Smartfuel card holders.
TIA chief executive Chris Roberts said the timing of this new campaign couldn’t be better.
“Easter traditionally marks the end of the peak tourism season. We are delighted that AA Traveller is encouraging Kiwis to see their own backyard through this autumn and winter,” Mr Roberts said.
According to new data from Skyscanner, Auckland is a more popular Easter holiday destination for Aussies than places such as the Gold Coast and Perth.
Senior marketing manager for Skyscanner Australia and New Zealand, Emily Callahan, said Auckland has been showing strong growth for a while now.
“Auckland has been recording strong increases in visitors from around the world and our data supports how it is also popular amongst locals and Aussies this Easter,” says Emily.
“Travellers may be taking this opportunity to visit the city with key events like the Waiheke International Jazz Festival 2016 and the Auckland Royal Easter Show happening concurrently.”
The TIA has thrown its support behind the development of a new convention centre in Wellington, calling attention to research which shows that “international convention delegates” are “high value visitors” who spend more money than average per night. Read more.
The results are in – and 2016 was officially a record year for Chinese New Year tourism, with arrivals up 15.2 per cent from the same time in 2015. “This year’s Chinese New Year really was bigger and better than ever before,” says Tourism New Zealand chief executive Kevin Bowler. Read more.
The first AirAsia X flight to Auckland arrived yesterday afternoon, marking the beginning of a new daily flight schedule which is expected to boost tourism. Read more.
Air New Zealand could be bringing world-renowned speakers to a town near you, thanks to the launch of their new Inspiring Voices speaker series. You can read all about it here.
In more news from the TIA, the industry body is calling for a ‘tourism infrastructure fund’ to be developed to invest in infrastructure improvements across the country. Read more.Posted in News, Travel and Tourism News | Leave a reply