TRENZ 2015: What we learned
Most of the announcements at TRENZ 2015 underlined one key message: the NZ tourism industry is going from strength to strength
Tourism has been the talk of the town over the past few days, thanks to TRENZ 2015 in Rotorua (May 17-20). Several important announcements were made by industry leaders and Prime Minister John Key also made a speech.
We’ve been following the news closely; here’s what we learned from TRENZ 2015.
More skilled workers needed
New Zealand’s tourism industry is going from strength to strength, with arrival numbers increasing steadily and international marketing campaigns attracting more overseas visitors.
As highlighted yesterday in the ITC Industry News Bulletin, the industry will need to hire around 36,000 more full-time workers by 2025 to meet this growth.
This is wonderful news for ITC students and graduates, as they set out to build an exciting and rewarding career in the tourism industry.
Tourism Industry Association chief executive Chris Roberts told the New Zealand Herald that he hopes the Government will help to promote tourism as an excellent career option.
“We are going to see more and more tourists coming here and the industry wants to work with the Government to promote tourism as an area to get into,” Mr Roberts said.
“The Government has quite rightly seen the need for more scientists and engineers but quite literally we can’t all be rocket scientists so there’s a great need for people in the tourism sector as well.”
New Zealand will need to innovate to overcome challenges
With substantial growth also comes substantial challenges. As New Zealand gears up to welcome more international visitors, the industry will need to adapt.
Tourists will expect top-notch experiences and entertainment when they travel to New Zealand, and we need to be ready to fulfil their expectations.
The good news is, there is an infectious optimism among industry employers. The feedback from our industry advisers has been incredibly positive over the past twelve months, with companies ready to welcome this growth with open arms.
If the Tweets coming out of TRENZ 2015 are anything to go by, then this sentiment seems to be shared across the sector.
Day 3 of #TRENZ2015 . Great business being done and great friends being made + a visit from @johnkeypm #hawkesbay pic.twitter.com/ZoYDG0GotI
— Hawke’s Bay, NZ (@HawkesBay_NZ) May 19, 2015
First day at #TRENZ2015 going well…some great appointments and business is being done!
— Stuart Cordelle (@STUCORD) May 18, 2015
Some bloody awesome operators and amazing products on offer. Makes me even prouder to be a part of the NZ tourism industry. #TRENZ2015 2/2 — Daniel Bridges (@dbridges_nz) May 19, 2015
“One of the biggest & best trade shows in existence” http://t.co/3Ngic6kBhU #TRENZ2015 Aww shucks, thanks @TraveltalkMag — TRENZ (@TRENZ2015) May 18, 2015
Video content is key to marketing our beautiful country
With both Rotorua and Tourism New Zealand unveiling new videos at TRENZ, it’s clear that video content is the way forward for marketing. Both videos were incredibly well-received and showcase the true beauty and diversity of New Zealand’s natural landscapes.
You can check out the Rotorua clip here, and the new Tourism New Zealand video here.
Hopefully these videos will do much to create a following of ‘New Zealand fans’. According to the Auckland Airport Breakfast speaker, brand fans (elsewhere known as tribes or promoters) will be essential to success.
The future economy will be driven by a brand’s fans. Create passion among your fans. @AKL_Airport Breakfast Speaker #TRENZ2015 — TRENZ (@TRENZ2015) May 19, 2015
Did you attend TRENZ 2015? What did you learn from the event?
Posted in News | Tagged New Zealand, Rotorua, Tourism, TRENZ 2015 |3 Responses to “TRENZ 2015: What we learned”
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[…] To read more detail about Trenz 2015 click here […]
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[…] First and foremost, Rotorua played host to Trenz 2015. Trenz brings those who are at the forefront of the tourism industry and explores the state of our tourism sector and what is to come in the future. Speeches were made by prominent tourism names, even Prime Minister John Key addressed the convention. There were a few things learnt at Trenz this year; Firstly it was emphasized that the tourism industry in New Zealand is going from strength to strength with arrival numbers increasing steadily and international marketing campaigns attracting more overseas visitors. But it was also discovered that the industry needs more skilled workers, that we need to keep our innovations fresh to attract more visitors, we need to have more promotional videos to market our beautiful country’s image and so much more. To read more detail about Trenz 2015 click here […]
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[…] First and foremost, Rotorua played host to Trenz 2015. Trenz brings those who are at the forefront of the tourism industry and explores the state of our tourism sector and what is to come in the future. Speeches were made by prominent tourism names, even Prime Minister John Key addressed the convention. There were a few things learnt at Trenz this year; Firstly it was emphasized that the tourism industry in New Zealand is going from strength to strength with arrival numbers increasing steadily and international marketing campaigns attracting more overseas visitors. But it was also discovered that the industry needs more skilled workers, that we need to keep our innovations fresh to attract more visitors, we need to have more promotional videos to market our beautiful country’s image and so much more. To read more detail about Trenz 2015 click here […]