TRENZ 2015: What we learnedPosted on 21/05/2015 by Jess O'Connor
Tourism has been the talk of the town over the past few days, thanks to TRENZ 2015 in Rotorua (May 17-20). Several important announcements were made by industry leaders and Prime Minister John Key also made a speech.
We’ve been following the news closely; here’s what we learned from TRENZ 2015.
More skilled workers needed
New Zealand’s tourism industry is going from strength to strength, with arrival numbers increasing steadily and international marketing campaigns attracting more overseas visitors.
As highlighted yesterday in the ITC Industry News Bulletin, the industry will need to hire around 36,000 more full-time workers by 2025 to meet this growth.
This is wonderful news for ITC students and graduates, as they set out to build an exciting and rewarding career in the tourism industry.
Tourism Industry Association chief executive Chris Roberts told the New Zealand Herald that he hopes the Government will help to promote tourism as an excellent career option.
“We are going to see more and more tourists coming here and the industry wants to work with the Government to promote tourism as an area to get into,” Mr Roberts said.
“The Government has quite rightly seen the need for more scientists and engineers but quite literally we can’t all be rocket scientists so there’s a great need for people in the tourism sector as well.”
New Zealand will need to innovate to overcome challenges
With substantial growth also comes substantial challenges. As New Zealand gears up to welcome more international visitors, the industry will need to adapt.
Tourists will expect top-notch experiences and entertainment when they travel to New Zealand, and we need to be ready to fulfil their expectations.
The good news is, there is an infectious optimism among industry employers. The feedback from our industry advisers has been incredibly positive over the past twelve months, with companies ready to welcome this growth with open arms.
If the Tweets coming out of TRENZ 2015 are anything to go by, then this sentiment seems to be shared across the sector.
— Hawke’s Bay, NZ (@HawkesBay_NZ) May 19, 2015
First day at #TRENZ2015 going well…some great appointments and business is being done!
— Stuart Cordelle (@STUCORD) May 18, 2015
Video content is key to marketing our beautiful country
With both Rotorua and Tourism New Zealand unveiling new videos at TRENZ, it’s clear that video content is the way forward for marketing. Both videos were incredibly well-received and showcase the true beauty and diversity of New Zealand’s natural landscapes.
Hopefully these videos will do much to create a following of ‘New Zealand fans’. According to the Auckland Airport Breakfast speaker, brand fans (elsewhere known as tribes or promoters) will be essential to success.
Did you attend TRENZ 2015? What did you learn from the event?Posted in News | Tagged New Zealand, Rotorua, Tourism, TRENZ 2015 |