ITC’s Business Awards Win
International Travel College of New Zealand (ITC) has been named the winner in the Excellence in Marketing category at the Westpac Auckland South Business Awards 2011. This is the first time that this category has been in the Awards and was one of the most contested categories.
The awards (formerly the Westpac Manukau Business Excellence Awards) aim to recognise and celebrate excellence in South Auckland’s businesses, particularly in relation to promoting and strengthening economic development in the region.
The announcement was made at a gala dinner held at the TelstraClear Pacific Events Centre in Manukau on 12 August.
“We are so thrilled,” says Marketing Director Claire Huxley. “We integrate our marketing in all that we do – whether it’s college-run events, our website and blog, our relationship with industry or work experience for our students.”
“We know that marketing isn’t just about the promotional material we produce. Everyone at the college represents the ITC brand, and it’s an important part of our job to make sure we create an environment where everyone is proud to represent us – whether that’s our staff, our students or our graduates.”
“A passion for the tourism, travel and airline industries is the foundation of our college. Our staff members all have a great deal of experience and a real commitment to sharing that with our students and helping them on their way to their dream career. All of our marketing stems from that core focus.”
“We’d like to say a big thank you to Auckland Tourism, Events and Economic Development who run the awards, not just for recognising ITC, but for the faith they show in our business community and for the opportunity to show people what we are all capable of.”
ITC, which has campuses in Botany and central Auckland, has been a premium supplier of full-time and part-time training programmes for the airline, travel and tourism industries since 1996. ITC also offers a wide range of Distance and Online learning courses.
This is not the first win for the college, which won the Excellence in Service Delivery and Excellence in Tourism and Hospitality awards in 2010.