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ITC takes scholarships to the world wide web

October 2012

International Travel College of New Zealand (ITC) has created a social-media-based competition for its 2013 scholarships.

“We thought it was a great way to engage high school students with the competition, but it also recognises the exciting role that social media has come to play in the travel and tourism industries and in education,” says ITC’s Marketing Director Claire Huxley.

“From online bookings to travel blogs and popular review sites like Trip Advisor, the internet increasingly plays a part in how people plan, experience and share their travels. ITC also offers online learning and e-books – so the web is a big part of our learning environment.”

Students will be asked to create a video or a blog that shows their passion and enthusiasm for the travel and tourism industries and their commitment to learning. They then need to post a link to their entry on the ITC Facebook competition page. The public will vote for their favourite entries, and students are encouraged to get family and friends involved in the voting.

“It’s such a great format,” says Claire, “like our own version of the X Factor or New Zealand’s Got Talent! We are really excited about giving students this chance to show us what they can do and the internet provides a perfect space for them to really get creative.”

ITC, which has campuses in Botany and central Auckland, has been a premium supplier of training programmes for the airline, travel and tourism industries since 1996 and is conscious of staying on top of changes in the industry.

The college’s tutors have real-world experience, its two Airport Training Centres simulate actual airport environments, and strong connections with industry groups and operators provide students with onsite work experience and jobs.

“That all helps us to keep in touch with what’s important to employers in the industry and travellers and tourists in New Zealand and worldwide,” says Claire. “The role that the internet and social media plays has become increasingly clear and we are keen to make sure our students get to experience that as well.”

To find out more about the ITC 2013 Scholarship competition visit: https://www.itc.co.nz/About-Us/School-Site/2013-Scholarships.asp