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ITC delivers the first Business of Tourism Academy in Northland

Posted on 28/02/2023 by

Welcome to our first ever Business of Tourism Academy in Northland!

The Business of Tourism Trades Academy in 2023 at NorthTec in Whangarei is the very first Tourism Academy ITC has delivered in Northland. 

It was open to any year 12 or 13 students who attend high school in Northland, and we were excited to receive enrolments from 15 students from across the region. They come from Kamo, Whangarei Girls, Tekura Correspondence, Hokianga, and Whangaroa. 

The group began their studies last week, so read on to learn more about the Academy, what the students will learn, and how the course has gone so far.

What are the benefits of the Business of Tourism Academy?

At its most basic, the Business of Tourism Academy offers students 30 credits at level 3. They will earn these credits by attending the Academy just one day per week (every Friday) for 30 weeks.

A very important benefit of this course is the strong connection between high school students and industry employers. Students will meet industry insiders face-to-face, and participate in a range of different site visits and activities that will expose them to many sectors of our amazing industry.

We have a strong focus on communication, cultural awareness, enterprise & marketing, customer service, leadership, public speaking and presentation skills throughout the course. These are all valuable skills our industry demands of their future workforce.

What do the students have to look forward to?

At ITC, we firmly believe in the power of lived experience when it comes to learning about travel and tourism. That’s why, as well as classroom learning, we provide our students with a variety of exciting on-site visits and meetings with industry experts.  

Some of the exciting highlights of this Academy include:

  • Waitangi Treaty Grounds
  • Maori Cultural Performance 
  • Practical Aviation Training
  • Cabin Crew Guest Speaker
  • Airport Visit
  • Hundertwasser Museum
  • Practical Tour Guiding 
  • Kiwi North
  • Parasail Bay Of Islands
  • Heads Up Adventures
  • Carino Wildlife Cruises
  • Explore Lunch Cruise
  • Teams & Team Leadership Training
  • Careers & Interview Workshop

How did day one of the Academy go?

Tutor Mel was excited to get started with the Academy, especially after it had to be delayed in starting by one week due to the cyclone.

“I’m so excited to be delivering to such a fantastic group of Northland students. Day 1 was filled with team building and getting to know one another. We already have a close knit classroom and I’m so excited to see them learn and really blossom over the coming weeks,” she said.

We also asked ITC’s Key Stakeholder Manager, Ceri Jenkins, for his thoughts about the first Business of Tourism Academy in Northland.

This is the first Tourism Academy to be offered in Northland which is so important, as it showcases this exciting, dynamic and regionally important industry to the youth of Northland before they make decisions about their future education/work directions. The demand for the course has been incredibly pleasing to see with a relatively short lead time and I am convinced this Academy will only go from strength to strength in future years and provide our industry with the much needed skilled future workforce,” he explained.

Interested in future Business of Tourism Academies?

ITC offers Business of Tourism Academies in Whangarei, Auckland City, and South Auckland. Eligible students in years 12 and 13 need the support of their schools to attend.

To learn more about offering a Business of Tourism Academy to your students, contact Ceri Jenkins at

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