ITC continues business award success
The International Travel College (ITC) of New Zealand won the Excellence in Marketing category at the Westpac Auckland Central Business Awards on 10 November 2011.
ITC, which has campuses in Botany and central Auckland, has been a premium supplier of full-time and part-time training programmes for the airline, travel and tourism industries since 1996.
The award represents ITC’s continuing success in its field. The college recently won Excellence in Marketing at the 2011 Westpac Manukau Business Excellence Awards, and in 2010 won both the Excellence in Service Delivery and Excellence in Tourism and Hospitality awards.
“To win in both the Central and Manukau awards this year gives us real confidence that we have it right throughout the whole college,” says Marketing Director Claire Huxley.
“We work really hard to integrate our passion for the airline, travel and tourism industries in everything we do, across all of our departments and campuses.”
Strong industry links, which create work experience for students and jobs for graduates, play a significant role in ITC’s marketing.
“For us, marketing isn’t about coming up with a brand and just saying ‘this is who we are’. We have to walk the talk – get out there and create and maintain relationships with the people who employ our students and support our college.”
A commitment to providing real-world work experience means that ITC’s students are often in the industry and public eye.
“Our students’ talents are regularly on show at events like the Auckland International Students Welcome, The Rugby World Cup and through work experience at organisations like JUCY Rentals and Auckland Museum. They are the real test of our marketing success. You can say you’re the best, but the results have to measure up.”
And they do. Regular positive feedback from industry contacts has proven that ITC practises what it preaches.
And the students have something to say about that too. Recent graduate Margaret Wilson wrote to ITC after getting a job as a telephone sales consultant at Qantas. Margaret says, “I will continue to work my hardest, and achieve the goals and tasks set for me to show that I am and will always be an ITC student. I want to show Qantas I was taught by the best.”
“We’d like to say a huge thank you to Westpac and the Auckland Chamber of Commerce for running this event and for their support of the business community,” says Claire. “And, of course, we are always grateful to the wonderful staff, students and graduates that make ITC the place we love to be.”