A Bright Future For Our Tourism Industry
“There is a risk of labour and skill shortages if we permanently lose staff displaced by COVID-19,” TIA Chief Executive Chris Roberts said.
Tourism is a people-focused industry. Our visitors want an authentic, memorable experience, and quality staff can make all the difference. Yes, we have seen a lot of job losses because of COVID-19 but those roles will need to be filled again, with people ready and able to deliver a world-class visitor experience.
He aha te mea nui o te ao? Māku e kī atu, he tangata, he tangata, he tangata.
What is the most important thing in this world? It is people, it is people, it is people.
The Tourism Response
Here are the facts:
- 72% of New Zealanders travelled for leisure purposes in 2019
- New Zealanders make 45 million domestic trips per year
- 61% of these are day trips
- 39% are overnight trips
- 90% of domestic leisure travel in New Zealand is via car.
Another great tourism story is how New Zealand is known for it’s high-end products grown/raised/made directly on our doorsteps. For those looking to enter into the hospitality and tourism sector it will be up to us to deliver on this promise in our restaurants and even more so when the international borders open – made with care and served with love. Check out the latest video here.
Air New Zealand have announce that in October its domestic schedule is operating at nearly 85% of pre-Covid-19 levels. “We have been encouraged by domestic leisure demand and business traffic is also rebounding.” They have recently launched their mystery holiday packages, showing how domestic travel remains a key focus in the region. Read more here.
Auckland has a stellar line-up of events from now right through summer with something on for everyone, whether you’re after live music, sports, arts, family activations or festivals,” Ateed general manager destination Steve Armitage said. Read more here.
Craig Binney, Head of People and Culture at Scenic Hotel Group said they are focused on attracting candidates with broader skill sets and cross-training staff now that the road to recovery is in sight. What this means to those working in the industry right now is that they will be skilled in so many areas that normally wouldn’t be available to them.
Resilience And Adapting To Change
Our tourism sector is world leading, it’s full of innovative, passionate and dedicated people doing good things for our home and communities. Tourism businesses are doing great things and seeking out new opportunities. These are then creating opportunities for new jobs in the industry.
An example is Pūkaha National Wildlife Centre read more about their inspiring journey here. Over winter, Department of Conservation (DOC) saw foot traffic was up 50 percent on last year at Goldie Bush Scenic reserve near Auckland, and 136 percent at Godley Head in Christchurch.
DOC spokesperson Alastair Johnstone said this summer, 55 percent more New Zealanders are booked to do Great Walks than last year, which more than makes up for the loss in international visitors.
Large organisations have shared their own inspiring journey, showing how resilient and innovative our industry is. Read the latest article about Sarah Derry – Senior Vise President with Hotel Accor Group here.
Seek stated recently that there was a 74% rise in Tourism & Hospitality jobs and with greater flexibility, which creates a slightly more interesting job. Read more here.
Let’s Talk Stats
“Three-quarters of New Zealanders are actively considering their next holiday,” says Tourism New Zealand Chief Executive Stephen England-Hall.
Tourism New Zealand’s latest research into Kiwis sentiment and perceptions towards travelling in New Zealand reveals that 71% of us are looking to take a holiday in New Zealand within the next 12 months, up from 64% in the last research released in May.
New Zealanders are turning to short getaways like weekend and short stays rather than opting for longer stays, with an increased proportion wanting to use public and school holidays as an opportunity to enjoy a quick getaway.
Kiwis are also showing strong support for the tourism sector but surprisingly only 39% consider themselves included in the tourism economy.
If trans-Tasman borders were to open by a pragmatic estimate of January 2021, this could see Australian visitors grow the economy by $1 billion by September 2021, creating much needed employment for New Zealand.
The Importance Of Education
Tourism education plays a major role in preparing students to gain professional and practical skills required by the tourism industry. Given that the tourism industry is a labor-intensive sector, it is undeniable that practical training is as important as theoretical training.
In tourism education practical training is necessary for students to find the opportunity to apply what they have learned into practice and to develop personal skills and abilities.
Studying towards qualifications in Tourism will benefit you on many levels. You will learn important skills to get you ready for the workforce, such as customer service. Gain confidence, especially in communication (just like Sueni, Cheytarna, Kayla, and many more of our graduates). It keeps your options open, providing you with skills that will help you in a huge variety of workplaces and industries.
A business case was delivered to Go with Tourism’s Industry Advisory Group by 19 March and unanimous approval to pivot was received on the 20th. Just one day after lockdown, on 26 March 2020, the new strategy of supporting New Zealand’s tourism workforce and updated website were launched publicly.
Between March and August, the assistance programme saw more than 2400 people register, made up of displaced tourism workers and businesses in need of guidance.
And as of October 2020, they had helped place more than 700 people into new roles.
Matt says, “It was also fantastic to see a trend of retracted redundancies – meaning people who had registered with them were returning to their old roles – which is a result of the amazing way our team of five million handled the pandemic.”
Since New Zealand has moved down levels and the country has been allowed to go back to some normalcy, Go with Tourism has moved forward with initiatives from the original strategy in an effort to encourage students into education and to breakdown the stigma that surrounds tourism careers.
Jobs In Tourism
The International Travel College of New Zealand is proactive in both education and industry professional organisations. This ensures we are abreast of developments in all areas and we can actively contribute for the benefit of all. Our connection with education and industry places us in a unique position and enables us to be the conduit between tourism education and employers.
In a year like 2020, being able to speak directly to employers is a huge advantage – rather than relying on news reports or speculation. We work hard to make sure students have up to date information from employers directly through Industry Expos, guest speakers & site visits. ITC Employment Consultants Sarndra & Nicky have ongoing relationships with many graduates, and are helping some into their second, third, fourth, and even fifth jobs out in the industry. ITC also provides advice, training and support around writing CVs and cover letters, as well as attending job interviews.
As well as job opportunities, we also arrange work experience for students to get a taste of the industry. Work experience often results in paid employment, as was the case for one ITC student last month – who has now been offered a casual position because of his efforts on a work experience placement.
Don’t just take our word for it. Take a look at the recent jobs that are coming in on a weekly basis here.
Why The International Travel College of New Zealand?
ITC is a premium provider of training courses for the airline, aviation, travel and tourism industries. Founded in 1996, ITC is built on the values of professional integrity, quality programming and educational excellence. We understand it’s not only what you know but who you know and we’ve been continuing to provide the very best opportunities for over 20 years.
Yet no amount of marketing can compare to the honest and wonderful reviews we regularly receive from our students. Take a look at our recent student feedback here.
Our array of courses range from 20 weeks to two years, and offer a fast-paced, fun, and immensely practical learning environment that allows students to walk away with qualifications that are recognised all over the world.
The International Travel College has two Employment Consultants who sole role is to help our current students and graduates gain employment. As far as we are aware we are the only College in our sector offering this service.
Air New Zealand Performance Coach, Megan Alatini sums it up nicely: “There’s a bug that is much stronger, and more resilient, than that coronavirus – and that’s the travel bug”.
Want to learn more about studying at ITC? Get in touch today and find out more about our study options and courses both on campus and at home.
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