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A Bright Future For Our Tourism Industry

“There is a risk of labour and skill shortages if we permanently lose staff displaced by COVID-19,” TIA Chief Executive says.

Leo Medina, AJ Hackett Auckland Sales Manager, recently spoke to ITC students about the positive growth to come for our industry and the need for skilled employees.

Tourism is a people-focused industry. Our visitors want an authentic, memorable experience, and quality staff can make all the difference. Yes, we have seen a lot of job losses because of COVID-19 but these roles are already needing to be filled again, with people ready and able to deliver a world-class visitor experience. 

He aha te mea nui o te ao? Māku e kī atu, he tangata, he tangata, he tangata. 

What is the most important thing in this world? It is people, it is people, it is people.

The Tourism Response

Here are the facts:

Travel companies, accommodation providers and Air New Zealand have seen a surge in bookings since the Government announced Auckland’s borders would reopen on December 15.

Flight Centre bookings were 300 per cent higher on Wednesday than an average day in October, while Bachcare bookings by Aucklanders were up 159 per cent on the day before. Meanwhile, Air New Zealand saw traffic to its website increase by 250 per cent after the announcement, leading to tens of thousands of bookings across its 20 destinations.

On New Year’s Eve 2021, Bay of Plenty properties are booked out and the occupancy rate tops 90 per cent in Northland, Coromandel, Matakana and Nelson.

Air New Zealand chief customer and sales officer Leanne Geraghty said the airline was “blown away” by demand for travel after the announcement. Air New Zealand seeks domestic capacity increase to 110% of pre-coronavirus levels. With reports of up to 17,000 new international travel bookings in just one day!

“Within moments of the announcement, Kiwis were flocking to our website to plan their trips and book flights. Air New Zealand have of course purchased new aircraft to meet the future demands of travelers and are one of many airlines that are recruiting right now for staff. 

The latest Tourism New Zealand webinar has highlighted how Kiwis have found a new appreciation for local travel.

Jason Goodson, co-founder of Backyard Roadies, a tour company targeted at 18- to 35-year-olds who want to meet people while exploring New Zealand, said he hadn’t taken many bookings for the summer until the Government’s announcement on Wednesday.

“I think people were holding back because they didn’t know if they could get out or not. But then yesterday after the announcement, I’ve got a tour starting on the sixteenth (of December) and I almost filled it up in under 24 hours. It’s been a really good day for us for bookings.”

An estimated 80,000 new workers would be needed across the industry over the next five years.  But employers are already finding it incredibly difficult to hire new staff. Read more here.


A drop in the number of people wanting to train in adventure tourism has some industry operators worried they won’t be able to staff their businesses. Companies are reaching out to each other to find suitable candidates to fill the roles available.  Due to the lack of people taking up studies in tourism, this has been a difficult task.  Read more here.

Twenty-five new tourism jobs may be created at the popular Hanmer Springs Thermal Pools and Spa complex if a new multimillion-dollar ride gets the go-ahead.

Proposed zipline would pump $4m into Hanmer Springs economy in five years.  The Canterbury company has lodged a resource consent application with the Hurunui District Council to build an 850-metre-long downhill zipline on the village’s Conical Hill Reserve. Read more here.

Porirua is to open Porirua Adventure Park.  The project would see Porirua become home to the country’s fifth gondola with 26 cabins ferrying people along the 290-metre journey over Te Rāhui o Rangituhi​ (Colonial Knob), with a restaurant at the top. As well as sightseeing, mountain biking and hiking trails, the longest dual zipline in the Southern Hemisphere (at 1.4 kilometres) will also be built. It was hoped the 12-month construction process would begin early next year, ahead of its opening in 2023. Read more here.

Waikato Culture Park is the first major theme park to open in New Zealand since Hobbiton.  As the Southern Hemisphere’s first-ever holistic indigenous theme park, the project is set to become New Zealand’s iconic new Education Outside The Classroom (EOTC).  Waikato Culture Park will be located five minutes from Hamilton and its impact on the local economy is expected to be significant, with 220 full-time jobs and 30 apprenticeships on offer with the launch of stage one (of five) planned for February 2022. Read more here.

For a country of people nicknamed for a flightless bird, we’re well-known for our endless love of travel, and closing the borders didn’t dampen our enjoyment of going on adventures.  Instead, New Zealanders started to look domestically for fun travel opportunities, which they had “taken for granted and overlooked in the past”.  That has led to countless Kiwis heading back to their old favourite spots, and exploring new places that they had never got around to before.

DOC spokesperson Alastair Johnstone said this summer, 55 percent more New Zealanders are booked to do Great Walks than last year, which more than makes up for the loss in international visitors.

Kiwis are already rushing to snap up holiday packages and flights to the Cook Islands after a much-anticipated travel bubble was officially announced.  Travel group Flight Centre has recorded a huge surge of interest on its website overnight – while resorts in Rarotonga reporting the phones going “crazy” since the announcement. 

What About Employment?


Recently New Zealand has been preparing for the changes to come and increased demand on tourism and travel.  There is a huge skill shortage and anyone that has recently graduated from studying tourism is likely to walk straight into their dream job. Don’t just take it from us, check out that latest job roles offered to our graduates here.  
As of November 2021:

What’s Happening Around The World?

In many places around the world, travel has been open for the vaccinated for several months.
Early in the pandemic, airlines halted the use of their Airbus A380s. These planes are the world’s largest passenger airliners, and typically seat up to 525 passengers.

Recently, several airlines have started putting these planes back in the sky as travel demand picks up once again. Qatar Airways have already begun, and will be joined by Singapore Airlines and Qantas.

Much like New Zealand, both Singapore and Malaysia aimed to completely eliminate the virus, but eventually found covid-19 in their communities. Yet with vaccines, both countries and others around Asia-Pacific have started to create pathways for travel to reboot their economies.

Vaccinated visitors from 11 countries can now travel to Singapore without needing to quarantine, and Malaysia has reopened for domestic tourism. Similarly, Thailand and Indonesia have begun easing restrictions, and of course, vaccinated Australians can also now travel home without quarantine.

The stock market is always a good indicator of how well an industry or company is doing, and travel companies are seeing stocks pick up across the board. From airlines to booking websites and even Airbnb, the stock market is reflecting the recovery of the industry itself.

The CEO of Expedia, Peter Kern, said it best after the company enjoyed a massive 97% growth in revenue: “Cities are picking up. International has picked up. Virtually every area has seen growth.”
Read our full article here.

The Importance Of Education

Our priority is the future of our students and graduates


Both here and around the world, the tourism industry has started hiring new recruits. They are looking for qualified professionals who can get started and help be part of travel and tourism’s triumphant return.

For those in New Zealand, the International Tourism College and Study From Home are two of the best options for students to earn valuable industry-recognised qualifications that will help them to land roles within the industry – here and overseas. By starting your studies now, you’ll graduate at the perfect time when the industry is desperately seeking new talent.

Tourism education plays a major role in preparing students to gain professional and practical skills required by the tourism industry. Given that the tourism industry is a labor-intensive sector, it is undeniable that practical training is as important as theoretical training.  In tourism education practical training is necessary for students to find the opportunity to apply what they have learned into practice and to develop personal skills and abilities.

Studying towards qualifications in Tourism will benefit you on many levels.  You will learn important skills to get you ready for the workforce, such as customer service.  Gain confidence, especially in communication (just like SueniCheytarnaKayla, and many more of our graduates).  It keeps your options open, providing you with skills that will help you in a huge variety of workplaces and industries.

Jobs In Tourism


The International Travel College of New Zealand is proactive in both education and industry professional organisations.  This ensures we are abreast of developments in all areas and we can actively contribute for the benefit of all. Our connection with education and industry places us in a unique position and enables us to be the conduit between tourism education and employers.

In a year like 2020, being able to speak directly to employers is a huge advantage – rather than relying on news reports or speculation.  We work hard to make sure students have up to date information from employers directly through Industry Expos, guest speakers & site visits.  ITC Employment Consultants Sarndra & Nicky have ongoing relationships with many graduates, and are helping some into their second, third, fourth, and even fifth jobs out in the industry.  ITC also provides advice, training and support around writing CVs and cover letters, as well as attending job interviews.

As well as job opportunities, we also arrange work experience for students to get a taste of the industry.  Work experience often results in paid employment, as was the case for one ITC student last month – who has now been offered a casual position because of his efforts on a work experience placement.
Don’t just take our word for it.  Take a look at the recent jobs that are coming in on a weekly basis here.

Why The International Travel College of New Zealand?

The International Travel College of New Zealand (ITC) is a premium supplier of training courses for the airline, airport, travel and tourism industries. Founded in 1996, ITC has been helping students achieve their career goals for over 25 years. All ITC courses in levels 3, 4, and 5 covering a range of qualifications in the travel, tourism, and aviation industries. Study on campus, Monday to Thursday schedule with study times, running from 9am until 2.30pm each day. We have flexible learning options to help with study-life balance.

Yet no amount of marketing can compare to the honest and wonderful reviews we regularly receive from our students.  Take a look at our recent student feedback here.

Our array of courses range from 20 weeks to two years, and offer a fast-paced, fun, and immensely practical learning environment that allows students to walk away with qualifications that are recognised all over the world.

The International Travel College has two Employment Consultants who sole role is to help our current students and graduates gain employment.  As far as we are aware we are the only College in our sector offering this service.

Want to learn more about studying at ITC? Get in touch today and find out more about our study options and courses both on campus and at home.

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